From the Jacques Vallee and Magonia strain of ufo thought, Bullard brings a depth of scholarship rarely seen in books about unusual phenomenon. A single chapter of this book could keep one intellectually stimulated and involved in researching footnotes and primary sources for weeks. This is truly a work of scholarship in it's finest sense. The years of research required to compile this work is immediately evident, and the author is no stranger to the world of the ufo buff. He admits to a continuing fascination with the subject, and is a former MUFON member.
That said, be aware that the focus of the book is an examination of ufos in the academic traditions of myth and folklore, and not as an attempt to resolve any of the questions regarding specific sightings, etc. The bottom line here is that the thread of what we often call "high strangeness" present in so many tales of sightings and abductions leads the author to consider the ufo as the modern equivalent of the tales on fairies, little people, poltergiests,and related mythical creatures and events. There is a very strong Jungian approach to the ufo and a scholarly attempt to place sightings within the context of myth and folklore. Bullard's doctoral thesis was based on the ufo and folklore, and was probably the genesis of this book. As a result of his rigorous doctoral work, Bullard is thoroughly footnoted and sourced, and his writing is precise and beautifully shaped. The work is a challenge at times because of the intricacy of his thought, but time spent on this work is well rewarded. This book may of more interest to the academic than to the casual ufo buff, but I admit that opening the book almost anywhere will likely lead you to reading for an hour or two.
Pros - This book has the most comprehensive bibliography of any on this topic. I would almost buy the book just for this feature. In addition, the footnoting is amazing, with each footnote referencing a primary source, including page numbers, and adding details to the cited reference. Included is an extensive list of web sites relating to ufos, with comments about each. This is an in depth discussion about myths, folklore, and ufos, and the author refuses to stoop to sensationalism.
Cons - The bottom line is that this is not a book about ufos, but a book about myth and folklore, and uses ufos as an example of a myth. The depth of detail within the text is amazing, but may be somewhat demanding of a reader who is not acquainted with details of specifc ufo cases, or does not have some background in the social aspects of myths in general. My greatest criticism is that the author seems to seize upon various debunker accounts and embrace them to the exclusion of contrary evidence when it suits his thesis. The casual reader wanting to read about ufo cases and details will be lost.
Highly recommended for anyone with an academic interest in myth, folklore, and ufos, and willing to spend some serious time reading. As a counter balance to the debunking strain, try Leslie Kean's UFOs: Generals, Pilots and Government Officials Go On the Record