Although I wasn't particularly looking to read a business book on 'how to be successful in business', my curiosity was piqued by this woman's forthright ballsy approach to both the title of her book and her writing style. From my own business experiences, learnt rather ad hoc over the years, I have graduated from the same university of hard knocks, and her philosophical insights are astute. She tells the tale of how she built a small business, Pacific Direct, into a global empire through balls, brawn and brainstorming and then went on to sell it for a multimillion pound deal. A little over-written in parts but well worth the read. She writes with passion and commitment, two essential ingredients in being successful in anything.