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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas [Englisch] [Gebundene Ausgabe]

Warren Berger

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8. Mai 2014
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, “beautifully”—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a “beautiful question.”
Berger explores important questions, such as:

- Why aren’t we nurturing kids’ natural ability to question—and what can parents and schools do about that?

- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?

- And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?

A More Beautiful Question
outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own “beautiful questions.”

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"We know that the art of asking questions is at the heart of discovery in science, philosophy, medicine—so why don’t we extend that power to all areas of our lives? The thoughtful, provocative questions Warren Berger raises in this book are indeed the kind of ‘beautiful questions’ that can help us identify the right problems and generate creative solutions." –Daniel Pink, New York Times bestselling author of Drive and To Sell Is Human
"In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth." –Eric Ries, New York Times best-selling author of The Lean Startup

"In this wise book, Warren Berger shows us how crucial it is to question every aspect of our lives, from business to school to our choice of toothpaste. My question: Why wouldn’t you read this book?" –A.J. Jacobs, New York Times bestselling author and Esquire columnist

"The genesis of many great startups is the simple question, ‘Wouldn’t it be cool if?’ Warren Berger helps you understand the power of questions to change the world. Real men ask questions, they don’t spout out answers." –Guy Kawasaki, former chief evangelist at Apple and author of APE: Author, Publisher, Entrepreneur

“Berger presents a simple three-part framework, the 'Why-What If-How' model , to guide effective inquiry.” –The New York Times Book Review

"This thought-provoking book offers important insights to executives, and to those aspiring to leadership, for their business and personal use." –Booklist

"A practical testament to the significance of the questioning mind." –Kirkus Reviews

Über den Autor und weitere Mitwirkende

Warren Berger has studied hundreds of the world’s leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation has appeared in Fast Company, Harvard Business Review, and Wired. He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger has appeared on NBC’s "Today Show," ABC "World News," CNN, and NPR’s "All Things Considered." He lives with his wife Laura E. Kelly in Westchester, New York. www.AMoreBeautifulQuestion.com.

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Amazon.com: 4.7 von 5 Sternen  45 Rezensionen
49 von 52 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This is a multi-speed book 5. März 2014
Von William R. Welter - Veröffentlicht auf Amazon.com
Format:Kindle Edition
When I picked up Warren's book I tore through the first two chapters in a single sitting. And then I hit Chapter 3: The Why, What If, and How of Innovative Questioning. That chapter took a long time -- I kept finding questions that made me want to rethink my consulting practice. Here's the bottom line: this is a good book, well researched and loaded with examples. I've kept a list of favorite books that goes back 35 years -- I just added Warren's book to my list.
37 von 42 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Discovering the Power of Questions 4. März 2014
Von Dan Rothstein - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I'd like to offer the perspective of someone who was interviewed for this book. Warren Berger did the leg work for this book with great respect for a wide range of people who are all pushing the envelope in their own way, trying to advance our understanding of just how important questions are for innovation, education, creativity and more. He is thought-provoking in his own questioning and thoughtful in his listening. He took in new approaches and considered how they connected to his own ideas about how to use questions effectively, articulated so clearly in this book. He is a skilled writer who allows us to read effortlessly, moving from page to page, whetting our appetite to learn more because he manages to bring so many different perspectives into one insightful narrative. You'll be surprised by how much you learn "just" by thinking about questions. You'll finish the book wiser and better equipped to take on new challenges and generate new ideas.
15 von 17 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Simple Idea with Profound Implications Nicely Done 13. März 2014
Von Cameron - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
After reading Glimmer, Warren Berger's 2009 book looking at designers and design thinking, I became a fan of sorts and pre-ordered A More Beautiful Question anticipating something good as a follow-up. I wasn't disappointed. Like Glimmer -- and perhaps design thinking -- Berger takes both a deep dive and a broad stroke over his subject matter. This is tough to do well, but Berger pulls it off.

There is something delightful about looking at something that seems so obvious and simple, but is far from simplistic, in detail. Berger goes through the vast swaths of research and evidence on question formation and innovation and blends it seamlessly with anecdotes, observations and questions...lots and lots of questions. To 'live the title' of the book, the text is organized around questions and, at least with the Kindle, the questions are hyperlinked to explanations at the back about their origin and relevance. This feature was wonderful and frustrating -- but largely due to technology. I read using a Nexus tablet, but my preferred reader is the original Kindle. On that latter device, the linking becomes a frustration in that it is sometimes hard to get back to your place. But that's a small point.

Berger's style of writing is engaging, balancing conciseness with informality, and using enough revisiting of ideas in different places in the text to thread ideas throughout the narrative, but not too much to feel repetitive. I loved this just as I loved Glimmer.

What a reader will take from this is that questions are important, that the best (and most consistent) innovators, leaders and scientists are typically great at asking questions and not just providing answers. Indeed, Berger makes the case that the question and answer are inextricably linked showing dozens of examples of how the habits of questioning lead to exciting outcomes. He also offers a challenge to anyone involved in education -- which, he'd argue is nearly everyone in this age of change and ongoing learning -- to examine how questions are encouraged and discouraged to shun curiosity. This has enormous implications and, as we see, gets replicated in our businesses and other organizations.

If this book does anything for you I hope it gets you to ask better questions and enjoy not always having answers. Taken to heart, the message of paying attention to the questions -- living the questions if you will -- is one that may have profound consequences on your life, work, and learning.
11 von 12 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Using the right questions to overcome fear of failure & bring more change into your life 25. April 2014
Von newyorkertola - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
I think of myself as a curious person and someone who questions the conventional wisdom, so I was naturally curious about a book on questioning. Wasn't sure if it was just going to be a self-help book showing you how to ask better questions, or something more. The answer is, it's a lot more. The book has so many interesting, inspiring stories that show you how somebody used questioning to overcome a problem or create something new. It also explores why we ask a lot of questions as kids, and then suddenly stop (fascinating to see what our schools are doing—and NOT doing—when it comes to stoking kids' curiosity and questioning). There's a good section on business and questioning, where the author makes the case that companies need to encourage more questioning by employees in order to be innovative (I totally agree).

But my favorite part of the book was the section on using questioning in your daily life—i.e., using the right questions to overcome fear of failure, bring more change into your life, and help you figure out what you really want to do with your life. Great, useful stuff. And a good, smooth read on top of all that.
7 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A thoughtful book for a broad audience~ 9. April 2014
Von The Friendship Doctor - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
What I really enjoyed about the book was the combination of interesting stories, and very practical insights and tips. The author shows how people in various fields have used questioning to solve problems and achieve big breakthroughs---something that everyone can apply in their own lives and work.

There's also a fascinating chapter that explores why kids start off asking so many questions—and suddenly stop upon entering school. (The ones who don't stop questioning seem to be many of the people running Silicon Valley and our most successful businesses today). Overall, this is an important book, and also a fun read.

It can also a helpful read for parents and teachers so they don't inadvertently squelch the natural interest and creativity of their kids.
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