- Taschenbuch: 240 Seiten
- Verlag: Cross-Culture Publishing, Dr. Susanne Mueller; Auflage: 1., Aufl. (26. Oktober 2010)
- Sprache: Englisch
- ISBN-10: 3939044156
- ISBN-13: 978-3939044154
- Größe und/oder Gewicht: 21,4 x 13,4 x 1,6 cm
- Amazon Bestseller-Rang: Nr. 600.468 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktinformation |
Produktbeschreibungen
Kurzbeschreibung
Handbook for investors, executives and all kind of business people interested in successful country-specific company management and success-ful business cooperation with partners, clients and employees in South-Eastern Europe. A book from investors for investors, from managers for managers. Authors are experienced executives, for instance of Siemens, ABB and E.ON, in ten countries of SEE: Albania, Kosovo, Macedonia, Montenegro, Bosnia& Herze-govina, Serbia, Romania, Bulgaria, Croatia and Slovenia. They write about business culture, management and communication style. University professors introduce in the economic development of the region, in cultural diversities and similarities of peoples in SEE. This book is unique in the book market.
Buchrückseite
MODERN SOUTHEAST EUROPE – what is this all about? Southeast Europe, in this book, embraces Romania and Bulgaria, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, the former Republic of Macedonia and Kosovo – together called the Western Balkans – as well as Moldova and Albania. Profound social, cultural and economic changes are going on in this region today almost unknown in Western Europe but being genuine part of ancient Europe. Modern Southeast Europe is on the way to the market economy. Architecturally interesting new business, bank and hotel towers as well as giant exciting commercial centres with presence of all international brands of the consumer industry as Samsung, Sony, Vuitton, Gucci, Chanel, Boss, Lacoste and so on are the visual mani-festations of the new societies; not to forget car salons of Mercedes, BMW, VW, Ford, Renault, Toyota, Nissan etc., supermarkets and big publicity posters in the streets of banks, insurances and the beauty industry in all capitals from Tirana until Ljubljana are the visual manifestations of the new societies and economies. This book presents a collection of photos of these modern cities. Big further investment projects in all southeast European countries, in particular in the sectors of energy, logistic, public transport, IT, health and touristic offer attractive opportunities for foreign investments. But who of the Western investors and executives know the business culture of the countries in this region, the mentality of people there? In this book top managers of ABB, Siemens and E.ON tell about their leadership experiences in Southeast Europe. HR consultants of Stein & Partner Executive Search reflect the labour market of the region, and also analyse the new societies from an ethical point of view. How co-operate foreign and local executives? What is the profile of the new type of national managers, new employees and new clients in modern Southeast Europe? How to communicate successfully with Bulgarian, Montenegrin or Albanian partners? Which are business success factors in Croatia, Serbia, Bosnia and Herzegovina or Macedonia? What are the values, feelings and visions of people in all these young independent new states? What is the impact of culture on these new societies? In this unique book you will learn about!
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