The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Mobile phones and tablets aren't like computers or TV or any other media channel or hardware technology that came before them. They're personalyour mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They're portableyour mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerfulthe most potent communication and marketing channel available to marketers today.
How do you get onto your audience's mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi's Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You'll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business.
Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.