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Mobile for Good: A How-to Fundraising Guide for Nonprofits [Englisch] [Gebundene Ausgabe]

Heather Mansfield

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1. April 2014
"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." (Heather Mansfield). Mobile devices are fast becoming the number 1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices - from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to: master your mobile fundraising strategy; create a strategic plan flexible enough to handle changes in technology; design a website and emails that workon both mobile devices and computers; choose the best mobile and online tools based on your budget and your donor demographics; build a system that tracks, evaluates, and reports campaign results; and maximize the potential of Facebook, Twitter, LinkedIn, and other sites. Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever. Advance praise for mobile for good: "If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references." (Viviana Pagan-Muniz, Digital Marketing Director, SOS Children's Villages-USA). "Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we've been able to build an international brand from our tiny corner of the world." (Vinay Datla, Director of Communications, Wildlife SOS-India). "Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped Witness understand the need for transparency in our mobile and social media strategies." (Marianna Moneymaker, Digital Engagement/Production Coordinator, Witness). "Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered inMobile for Good." (Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare). "Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." (Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific).

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Über den Autor und weitere Mitwirkende

HEATHER MANSFIELD is the creator and principal blogger at Nonprofit Tech for Good ( She has more than one million followers on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram,and Tumblr, and to date has presented more than 500 mobile and social media webinars and trainings to nonprofits worldwide. She is also the author of Social Media forSocial Good.

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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Die hilfreichsten Kundenrezensionen auf (beta) 5.0 von 5 Sternen  3 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Comprehensive Social Media resource, particularly for small to medium-size nonprofits 18. März 2014
Von R. Connolly - Veröffentlicht auf
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Mobile for Good updates and expands on the author's previous volume - Social Media for Social Good. Of particular importance is the books focus on transitioning existing tools to mobile platforms. A strong feature in both of Ms. Mansfield's books is viewing social media from an integrated perspective - different tools are meant to function differently. Part 1 of the Mobile for Good volume allows the reader to strategically consider their nonprofits goals and then determine how the various content and networks can achieve those goals. The remaining sections of the book build on this foundation.

Mansfield is quite straightforward in presenting that the understanding that you get what you pay for. That yes, there are lots of free tools out there, but you might want to consider for fee services for greater return. Ditto on contracting/hiring a social media professional vs. going it alone.

I also found it very useful like that if one starts on page 1 with limited knowledge by the time you got to the end of the book, you can have a reasonably solid plan for moving forward with an integrated approach to social media.
5.0 von 5 Sternen Great tool for creating a Mobile and Social Media Strategy 15. April 2014
Von Shavaughn - Veröffentlicht auf
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Mobile For Good was great help for getting organisational buy-in for a social media strategy. I have no doubt that our soon-to-be implemented social media strategy will benefit my non-profit.

This book lays out some really insightful and interesting ideas to consider when implementing a social media strategy. It's an invaluable tool for a New Media Manager both in and outside of the non-profit sector. I appreciate that Mansfield is quite overt about the dire need for the role of social media in fundraising and cause-awareness campaigns. As a non-profit newbie, I got really excited about the prospects ahead of us taking more of a social approach to our online fundraising strategy.

Definitely worth the read!
5.0 von 5 Sternen A tremendously generous, wise book from someone who "gets it" 20. März 2014
Von David Newman - Veröffentlicht auf
Format:Gebundene Ausgabe
As a marketing author myself, every time I share ideas, invariably someone says, "And that would work really well for non-profits, too!" Well, Heather Mansfield has written the definitive 1-2 punch with "Social Media for Good" and "Mobile for Good" that shows non-profit leaders how to get a handle on social media - and all marketing, really - to expand their influence, impact, and income.

Everything is laid out, step by step and piece by piece. Unlike so many social media AND mobile marketing books, THIS book is great because nothing is assumed and nothing is left out.

A systematic approach to smarter marketing for mission-driven organizations. And shhhh... a lot of these ideas would be devastatingly effective in the for-profit world, too.

Super well done!

-- David Newman,
author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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