- Taschenbuch: 76 Seiten
- Verlag: VDM Verlag Dr. Müller (12. November 2008)
- Sprache: Englisch
- ISBN-10: 3639101499
- ISBN-13: 978-3639101492
- Größe und/oder Gewicht: 22,9 x 15,2 x 0,4 cm
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Produktinformation |
Produktbeschreibungen
Kurzbeschreibung
The convergence of the Internet and telecommunication
sector is finally happening. Currently end users
expect entertainment applications and services to be
available on their mobile phone. This applies
especially to games, videos, and music sold via
so-called value added data services. They are used
nowadays to increase revenue in addition to the voice
services and made a major change to the whole
telecommunication market. That is why one may find
more complex business models as a result of an
increased number of key players, in comparison to the
established voice services. The author Bernhard Beck
analyses the mobile entertainment business (MEB) in
Europe regarding key players and business models, as
well as the distribution of asset types. Furthermore
he talks to key players of the MEB regarding
state-of-the-art and future development of this
business. The analysis highlights that the mobile
entertainment business is complex and not yet a
mature industry.
This paper is of use for every key player being part
of the European MEB at the moment and for every
company who is interested in taking part in this
business and wants to get an overview of the current
market situation.
sector is finally happening. Currently end users
expect entertainment applications and services to be
available on their mobile phone. This applies
especially to games, videos, and music sold via
so-called value added data services. They are used
nowadays to increase revenue in addition to the voice
services and made a major change to the whole
telecommunication market. That is why one may find
more complex business models as a result of an
increased number of key players, in comparison to the
established voice services. The author Bernhard Beck
analyses the mobile entertainment business (MEB) in
Europe regarding key players and business models, as
well as the distribution of asset types. Furthermore
he talks to key players of the MEB regarding
state-of-the-art and future development of this
business. The analysis highlights that the mobile
entertainment business is complex and not yet a
mature industry.
This paper is of use for every key player being part
of the European MEB at the moment and for every
company who is interested in taking part in this
business and wants to get an overview of the current
market situation.
Synopsis
The convergence of the Internet and telecommunication sector is finally happening. Currently end users expect entertainment applications and services to be available on their mobile phone. This applies especially to games, videos, and music sold via so-called value added data services. They are used nowadays to increase revenue in addition to the voice services and made a major change to the whole telecommunication market. That is why one may find more complex business models as a result of an increased number of key players, in comparison to the established voice services. The author Bernhard Beck analyses the mobile entertainment business (MEB) in Europe regarding key players and business models, as well as the distribution of asset types. Furthermore he talks to key players of the MEB regarding state-of-the-art and future development of this business. The analysis highlights that the mobile entertainment business is complex and not yet a mature industry. This paper is of use for every key player being part of the European MEB at the moment and for every company who is interested in taking part in this business and wants to get an overview of the current market situation.
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