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Mobile Design and Development
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Produktbeschreibungen
Kurzbeschreibung
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: * Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context * Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps * Work with flows, prototypes, usability practices, and screen-size-independent visual designs * Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future * Learn how to justify a mobile product by building it on a budget
Über den Autor
Brian Fling has been working in both the mobile and web industries for close to a decade as an entrepreneur, consultant and employee. Brian has worked with everyone from Fortune 50 brands to small startups navigate and make the most of the mobile space.
After spending years working with well funded mobile companies that have failed miserably, he has gained a unique perspective on the industry. Avoiding the hype and jargon that plagues the business, Brian seeks to educate people on the tried and true principles and techniques to building cost effective mobile experiences.
Brian is a frequent speaker and author on the issues on mobile design, the mobile web and mobile user experience. He was the primary author of the free dotMobi Mobile Web Developer's Guide, downloaded thousands of times over. He is currently writing a book for O'Reilly entitled Mobile Design & Development due out later this year.
After spending years working with well funded mobile companies that have failed miserably, he has gained a unique perspective on the industry. Avoiding the hype and jargon that plagues the business, Brian seeks to educate people on the tried and true principles and techniques to building cost effective mobile experiences.
Brian is a frequent speaker and author on the issues on mobile design, the mobile web and mobile user experience. He was the primary author of the free dotMobi Mobile Web Developer's Guide, downloaded thousands of times over. He is currently writing a book for O'Reilly entitled Mobile Design & Development due out later this year.
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Das Buch ist eine sehr persönlich gehaltene Darstellung der Mobile-Welt nach Einführung des iPhones. Der Autor bezieht sehr deutlich Position, oft in der Ich-Form, etwa zugunsten von Web-Applikationen und gegen native Anwendungen. Großenteils schlüssig und nachvollziehbar geschrieben und für Leser, die sich (wie ich) erstmals mit Mobile befassen, auch informativ, weist das Buch leider doch Mängel auf, die ein sorgfältiges Lektorat hätte vermeiden müssen und den Eindruck erwecken, dass es allzu hastig und lieblos zusammengeschrieben worden sei:
- Zahllose Wiederholungen (an erster Stelle ist hierbei "device fragmentation" zu nennen)
- Sprachliche Fehler, die sogar ein Nicht-Muttersprachler bemerkt
- sehr schlechte Bilder
- Bilder werden größtenteils nicht erläutert
- Zahllose Wiederholungen (an erster Stelle ist hierbei "device fragmentation" zu nennen)
- Sprachliche Fehler, die sogar ein Nicht-Muttersprachler bemerkt
- sehr schlechte Bilder
- Bilder werden größtenteils nicht erläutert
0 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Gutes Buch für den Einstieg in Mobile Commerce und die Appkonzeption.
Allerdings sehr auf die Meinung des Autors fokussiert und daher eindeutig zu Gunsten einer Webanwendung geschrieben.
Allerdings sehr auf die Meinung des Autors fokussiert und daher eindeutig zu Gunsten einer Webanwendung geschrieben.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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15 Rezensionen
20 von 23 Kunden fanden die folgende Rezension hilfreich
Not so practical techniques
4. Oktober 2010
Format:Taschenbuch
Original review written by Pasquale Granato, JUG Lugano, [...]
First of all, let's clear the field from a possible misunderstanding: this book is not about general mobile design and development but it is about web mobile development. The author states a precise, despite arguable, opinion that brutally said is: do not code native applications but prefer as much as you can web applications. This statement is largely discussed across the book and everyone can make up his own opinion about this. Mine is that currently times are not mature to consider to write just web applications both because mobile browser are not powerful enough (on average) to assure a smooth experience on all devices and because of the lack of a good way to make money from your web app.
The first three chapters of the book are a really good introduction to the history of mobile, to the mobile current status and to the reasons that should drive an approach to the mobile development. These chapters are a well written recap of the status of the art and present a lot of data useful to understand the global situation. Unfortunately the book is printed in black and white and several pie-charts and graphs are pretty much impossible to read.
The central part of the book, chapters from four to ten, is devoted to design issues and, despite the lack of an in-depth examination of some subjects, offers a pretty good survey of the topic.
The final part of the book is slightly more technical covering topics such as XHTML-MP, CSS, HTML5, device adaptation, etc. The problem here is that there is nothing really practical and all remains at an introductory level. To give you an example, a capital topic in device adaptation like Media Queries is covered in half a page with just a trivial example. Furthermore the author seems to be unaware of things like XwapProfile or UAProf (that is probably a obsolete and unreliable method but deserve at least a notation).
My biggest complain is anyway about the author's obsession for the iPhone. The Apple's jewel is referenced continuously and always with great glorification: the word iPhone recurs 99 times in the book and out of the 115 pictures in the book as many as 37 depict an iPhone. An entire chapter is devoted to iPhone web applications development even though most of the concepts presented here are common to other modern devices.
This is overall a decent introductory book, if you are completely new to the field, and it's packed with many good advices but do not expect much from the practical techniques promised by the title.
First of all, let's clear the field from a possible misunderstanding: this book is not about general mobile design and development but it is about web mobile development. The author states a precise, despite arguable, opinion that brutally said is: do not code native applications but prefer as much as you can web applications. This statement is largely discussed across the book and everyone can make up his own opinion about this. Mine is that currently times are not mature to consider to write just web applications both because mobile browser are not powerful enough (on average) to assure a smooth experience on all devices and because of the lack of a good way to make money from your web app.
The first three chapters of the book are a really good introduction to the history of mobile, to the mobile current status and to the reasons that should drive an approach to the mobile development. These chapters are a well written recap of the status of the art and present a lot of data useful to understand the global situation. Unfortunately the book is printed in black and white and several pie-charts and graphs are pretty much impossible to read.
The central part of the book, chapters from four to ten, is devoted to design issues and, despite the lack of an in-depth examination of some subjects, offers a pretty good survey of the topic.
The final part of the book is slightly more technical covering topics such as XHTML-MP, CSS, HTML5, device adaptation, etc. The problem here is that there is nothing really practical and all remains at an introductory level. To give you an example, a capital topic in device adaptation like Media Queries is covered in half a page with just a trivial example. Furthermore the author seems to be unaware of things like XwapProfile or UAProf (that is probably a obsolete and unreliable method but deserve at least a notation).
My biggest complain is anyway about the author's obsession for the iPhone. The Apple's jewel is referenced continuously and always with great glorification: the word iPhone recurs 99 times in the book and out of the 115 pictures in the book as many as 37 depict an iPhone. An entire chapter is devoted to iPhone web applications development even though most of the concepts presented here are common to other modern devices.
This is overall a decent introductory book, if you are completely new to the field, and it's packed with many good advices but do not expect much from the practical techniques promised by the title.
10 von 11 Kunden fanden die folgende Rezension hilfreich
Excellent Starting Point
5. Dezember 2009
Format:Taschenbuch
Anyone looking to moving into the mobile space as a developer or manager should take the time to read this book. Fling brings a considerable amount of experience to the table and gives an incredible survey of the situation as it exists now. Failing to take into account all the valuable information here would be foolish.
The tone and style are refreshing. Fling doesn't try to be cute or work up a side-line as a comedian. This is just straight out guidance, dealing with real world considerations that keeps things from being too dry.
There isn't much in the way of detailed implementation as this is an overview of the whole landscape. This is what should be read before a project is begun, not somewhere in the middle when code is already being written. Fling makes a great case for mobile web apps and gives some very practical guidance in their creation. It's really the only platform wide enough to fit in the book. Anything else would require an extremely narrow focus that wouldn't fit the rest of the book.
I enjoyed reading this and learned a lot in the process. One can't really ask for more.
Fling is a huge fan of the iPhone and spends a whole chapter describing web development for the iPhone. Since webkit exists in other smart phones, the information is applicable to other platforms for the most part but I would have preferred something less tied to one phone from one vendor. My bias is toward android, but there are plenty of iPhone and Android development books. I can use those once I've moved on to specifics. But this is really a very small issue in relation to the excellent information and presentation in this book.
There is one other issue I almost forgot. There are pie charts in the book, which is black and white. Some of the 'slices' are so close to one another in color that it was pretty much impossible for me to tell where they started and stopped. It doesn't hurt the book too much but needs to be fixed in future editions. Fling explains the charts, so one can infer where things are but that means the charts are not even necessary or helpful.
But if those are the biggest problems with a tech book, it's doing pretty well in my estimation.
The tone and style are refreshing. Fling doesn't try to be cute or work up a side-line as a comedian. This is just straight out guidance, dealing with real world considerations that keeps things from being too dry.
There isn't much in the way of detailed implementation as this is an overview of the whole landscape. This is what should be read before a project is begun, not somewhere in the middle when code is already being written. Fling makes a great case for mobile web apps and gives some very practical guidance in their creation. It's really the only platform wide enough to fit in the book. Anything else would require an extremely narrow focus that wouldn't fit the rest of the book.
I enjoyed reading this and learned a lot in the process. One can't really ask for more.
Fling is a huge fan of the iPhone and spends a whole chapter describing web development for the iPhone. Since webkit exists in other smart phones, the information is applicable to other platforms for the most part but I would have preferred something less tied to one phone from one vendor. My bias is toward android, but there are plenty of iPhone and Android development books. I can use those once I've moved on to specifics. But this is really a very small issue in relation to the excellent information and presentation in this book.
There is one other issue I almost forgot. There are pie charts in the book, which is black and white. Some of the 'slices' are so close to one another in color that it was pretty much impossible for me to tell where they started and stopped. It doesn't hurt the book too much but needs to be fixed in future editions. Fling explains the charts, so one can infer where things are but that means the charts are not even necessary or helpful.
But if those are the biggest problems with a tech book, it's doing pretty well in my estimation.
14 von 17 Kunden fanden die folgende Rezension hilfreich
Should be titled "Information Architecture for Mobile"
25. Juli 2010
Format:Taschenbuch|Von Amazon bestätigter Kauf
The bulk of this book (say 80%) is a discussion of information architecture retooled for the mobile world. A useful discussion, but it is NOT why I bought a book on mobile development. I expected a book that discussed in great detail, mobile development.
Skip to chapter 11, 'Mobile Web Development' to get a taste. Chapter 12, 'iPhone Web Apps' also has a few nuggets. Chapter 15, the oddly named and placed 'Supporting Devices' touches on setting up a test and dev environment.
Technical details for server configuration, local test/dev environment configuration, dev methods and techniques etc. are absent. This is NOT a technical reference or guide. It IS, a good executive 'summary'.
Also, although it makes every attempt to appear agnostic, the book is clearly iPhone-centric. This caused me to change my rating from two stars to one star.
Skip to chapter 11, 'Mobile Web Development' to get a taste. Chapter 12, 'iPhone Web Apps' also has a few nuggets. Chapter 15, the oddly named and placed 'Supporting Devices' touches on setting up a test and dev environment.
Technical details for server configuration, local test/dev environment configuration, dev methods and techniques etc. are absent. This is NOT a technical reference or guide. It IS, a good executive 'summary'.
Also, although it makes every attempt to appear agnostic, the book is clearly iPhone-centric. This caused me to change my rating from two stars to one star.
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