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Mining the Web: Transforming Customer Data into Customer Value [Kindle Edition]

Gordon S. Linoff , Michael J. A. Berry

Kindle-Preis: EUR 40,53 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Kurzbeschreibung

Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Synopsis

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 11902 KB
  • Seitenzahl der Print-Ausgabe: 368 Seiten
  • Verlag: Wiley; Auflage: 1 (5. Mai 2008)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00B5A0M52
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert

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Amazon.com: 4.8 von 5 Sternen  4 Rezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Comprehensive book about web mining, although not technical 5. Mai 2009
Von Sandro Saitta - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Since I started a new project on behavioral targeting in online advertising, I decided to buy Linoff and Berry's book: Mining the Web (Transforming Customer Data into Customer Value).

The book starts by briefly explaining data mining with a marketing point of view. The next chapter describes the three different approaches to mining the web: mining structure, mining usage patterns and mining content. In my case, I was mostly interested by mining usage patterns, for example web logs. The following chapters are very general and give an overview of online retailing, digital content, advertising, customer value, customer tracking, etc. One good point of the book is that it contains several short industry case studies. Although not technical, they help understand how things work in big industrial projects.

To conclude, Mining the Web is an interesting introduction for people interested in applying data mining techniques to the web. Altough this book answers the "what" question, it doesn't answer the "how". Since it is a non-technical book, you will definitely need other resources for a deeper understanding of the field. The advantage is that the book is easy and pleasant to read from the beginning to the end. If you are interested by the field, you should also consult Jesus Mena's book: Data Mining Your Website (although a little older).
5 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Mining the Web 18. Januar 2003
Von "camille661" - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions.
I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales, marketing, public relations, and analytics to start with this book first. After reading this book you will have a strong foundation into data mining applications and a vivid sense of direction on how to make it work for you personally!!!!
3 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Another winner from a great team 6. März 2002
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I own Berry and Linoff's first two books on data mining (Data Mining Techniques and Mastering Data Mining); they're the best, and this book lives up to their standards. All three are great for not just teaching the technical stuff, but how and when to apply it to solve problems I really face at my company.
3 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Cutting Through the Hype 6. März 2002
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
We're just starting to look at mining the clickstream, and this is the first book I've found that cuts through the hype and really comes clean on what works and doesn't work. Good, solid techincal information, but better is their coverage of business issues. I love all of the detailed cases. Great job!
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