For all lovers of truth,metaphysical and(otherwise)this is "The book to read"!. BUT BEWARE!. Mr.Atkinson is for the serious reader,for he is no joke!!.This book is deep!,I bought the copy I own in a used bookstore in Europe 20 years ago;an original hardbound copy. I'm glad to see it's still in print for all to enjoy in this century.Mental magic in animal life and mental magic in human life(chapters in the book) are both fascinating but so are mental atmosphere,personal magnetism,channels of influence,a glimpse of the occult world,self protection ect...This book had to be mind blowing in it's day 1912 the first copyright year given. And it still is!! when you read it you'll see for yourself!!!. On pages 114-115 in a chapter called mind power in action,"Many of these great centers of desire force-these successful men, who attact to them that which they want,and those whom they need".... GET THE BOOK!.