When you want the real "meat and potatoes" behind the billion dollar plus effort to own our very souls, then you must have this book! When you wish to truly discover just how much of your thinking is the result of direct programming, then you will also need this book. If you have been duped into believing that there is no one out there striving to own your every thought, no such thing as a technology that can implant ideas, cause emotions and motivate your every action--then you absolutely need this book! And when that is all done and you have learned just how big a business it is to own your thoughts, your decisions, your feelings and the like, then you will want to know how to reprogram all of that nonsense and that is where the second half of this book comes in--thus, once again you need this book!