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Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire

Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire [Kindle Edition]

Zack O'Malley Greenburg

Kindle-Preis: EUR 13,78 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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"In his meticulously researched Michael Jackson, Inc, Zack O'Malley Greenburg has brilliantly shown us a side of the late King of Pop we've never seen before: The mercurial but oh-so-canny businessman who made hundreds of millions in his lifetime and is on his way to making even more after his untimely death." (William D. Cohan, New York Times bestselling author of Money and Power and The Price of Silence)

"A fascinating, fresh, detailed account of how Michael Jackson changed the game for artists in the entertainment industry. Packed with new angles and insights, Greenburg avoids cheap sensationalism in favor of real, research-based reporting. The result is at once a story of Jackson's remarkable business acumen, as well as a cautionary tale about the price of the ticket. While Jackson's success came at a great cost, reading this book makes clear how he paved the way for generations of artists to come." (Joseph Vogel, author of Man in the Music: The Creative Life and Work of Michael Jackson)

"Zack follows every step of the way as the King of Pop becomes the Citizen Kane of Pop, creating an empire so strong that even Jackson’s most mind-boggling excesses couldn't bring it down. Michael Jackson Inc. is the deepest examination and most resounding proof yet that Jackson was as pioneering in business as he was in music -- a pathfinder in the establishment of Artist as Brand." (Jem Aswad, editor-in-chief of SPIN)

"Jackson was crazy like a fox, and could be as cold in business as he was hot onstage and in the studio. I'm crazy for this gripping, beautifully-reported book." (Michael Gross, author of House of Outrageous Fortune)

“The King of Pop is perfectly captured by Zack O'Malley Greenburg, who has a journalist’s eye for detail with Michael Jackson, Inc. The words dance across the page, the mark of a writer with vivid, natural storytelling talent. Bravo, Zack!” (Chuck Leavell, keyboardist for the Rolling Stones)

“What a story Zack Greenburg tells well, one that is as absorbing and exciting as Michael Jackson on stage in his prime. It’s a modern, pop version of Citizen Kane.” (Steve Forbes)

"We know the circus that Michael Jackson's personal life became in the media, yet Zack found the stories of who he became in the business world, which was starkly different and industry influencing. Jackson went hard in the vocal booth and even harder in the boardroom. Artist-entrepreneurs like Jay Z, Diddy and Lady Gaga owe him the world; we're indebted to Zack for shedding light on Jackson's business acumen." (Datwon Thomas, contributing editor at

“We all know Michael Jackson worked hard to become the undisputed King of Pop. Zack Greenburg’s well researched Michael Jackson, Inc. follows the money and shows us how he learned from the best, defied the odds, and turns out to have been just as good at business—making this a fun, compelling read and one of the most incisive looks at the business of show business at its highest level.” (Fab 5 Freddy, hip-hop pioneer and longtime host of Yo! MTV Raps)

“Greenburg explores the brilliance and business acumen of Michael Jackson. He intricately carves the truth behind the man who went from rags to revolutionizing—and paving the way for artists to ultimately become business moguls.” (David Banner, Grammy-winning musician, actor and entrepreneur)


The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business.

Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles’ publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games—creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his death—more than any other solo music act over that time.

Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson’s fortune—driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack O’Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jackson’s private notes, some of them previously unpublished. Through Greenburg’s novelistic telling, a clear picture emerges of Jackson’s early years, his rise to international superstardom, his decline—fueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business moves—and, finally, his financial life after death.

Underlying Jackson’s unique history is the complex but universal tale of the effects of wealth and fame on the human psyche. A valuable case study for generations of entertainers to come and for anyone interested in show business, Michael Jackson, Inc. tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring legacy.


  • Format: Kindle Edition
  • Dateigröße: 5042 KB
  • Seitenzahl der Print-Ausgabe: 304 Seiten
  • Verlag: Atria Books (3. Juni 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00GEEB992
  • Text-to-Speech (Vorlesemodus): Nicht aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #129.929 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf (beta) 4.8 von 5 Sternen  20 Rezensionen
16 von 17 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Incredible 5. Juni 2014
Von Zachary H. Bissonnette - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
This is a fantastically well-executed look at the financial life of Michael Jackson: the mismanagement and neglect before and after his death but also, and surprisingly more interestingly, the vision that he brought to his business during his career.

There are few angles of the Michael Jackson story that have been left unexplored. This was one of them, and this book looks at it spectacularly.

Every Michael Jackson fan should read it but actually, it will probably be as interesting or more interesting to general business readers who can only name one or two Michael Jackson songs.
9 von 10 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Jackson Disrupts Yet Another Industry 9. Juni 2014
Von elizabeth - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
This is the story of how Michael Jackson pioneered a new template for "pop star as brand and business owner." Greenburg details Jackson's vision of himself as a new kind of entertainer: not selling rights to his songs, acquiring other copyrights, leveraging his popularity to start shoe & clothing lines. It's a concept that didn't exist before Jackson; he broke new ground in this area just as he revolutionized the music video, dance, and so many other things.

It is also a cautionary tale about the unanticipated effects of corporate mergers & acquisitions - in this case, Jackson, ended up owning half of the Sony/ATV music catalog (worth billions) but also having a separate relationship with Sony as a recording artist (when his label, CBS/Epic, was eventually acquired by Sony). This dual relationship of being co-owner and contractor seems to me to be at the root of the disputes and frustrations that soured a previously good business arrangement between Jackson & Sony. He had several albums still to deliver under his recording contract, but when he became unhappy with them, couldn't afford to legally dispute and/or walk away, because the rest of his fortune was too attached to the same company.

The book is well written and well-documented with numerous interviews and little reliance on third party reports. What it doesn't do is explain the 'why" of some of Jackson's later decisions. There are several clues, however. For example, at one point after Jackson's acquittal & return to the Unites States, he strongly considered selling his stake in the Sony/ATV catalog in order to liquidate and pay off debts. But he was advised not to do so.

From a financial/business standpoint that was probably good advice, but I doubt that it was the right advice (on a personal level) for someone who had just been through the most devastating personal wringer. Going back to work was the solution Jackson chose (rather than sell) and we know how that worked out. It makes you wish someone would have said, 'you've been working since you were six. It's OK to cash in and just enjoy.' Unfortunately, Michael been trained that 'the show must go on.'
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Michael Jackson -- a hell of a business man. 21. Juli 2014
Von s.b. - Veröffentlicht auf
Format:Gebundene Ausgabe
Not being one to read celebrity-based biographies, particularly those that might promise lurid revelations, it never occurred to me to read about Michael Jackson at the time of his death. However, an account of his life from a business and entrepreneurship vantage point was intriguing. It was well worth it.

Who knew that Michael Jackson was an intensive student, via biographies, of the great business and marketing successes and failures, that his reading in that genre was as wide ranging as P.T. Barnum and Henry Ford, and that he applied some of those lessons to managing his own business interests and public exposure? Who knew that this was a youngster who stayed on, hours after recording sessions ended, to watch and listen as the Jackson 5 producer, Berry Gordy, tended to the phones and the business of running Motown? That his talents included a perhaps unequaled ability to assess the value of other artists' work, such that he drove the purchase of the Beatles' music catalog despite the misgivings of his able advisors? It seems that on a purely quantitative basis, creative musical accomplishments aside, Mr. Jackson's investing negotiating acumen with respect to various properties he acquired, would place him in the upper echelons of Wall Street investment professionals, although his instincts were executed in the private market.

All in all, a very satisfying book for students of business and the art of business. Mr. O'Malley Greenburg's account is surprisingly well footnoted, written with clarity and flow, and a laudable fidelity, as Mr. Jackson's life progresses, to the central intent of the book.
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen EXTREMELY INTERESTING 10. Juni 2014
Von DARRELL F. NEWSON - Veröffentlicht auf
Format:Gebundene Ausgabe
This book is very well written and all Michael Jackson fans should purchase this book. I particularly find MJ's purchasing of music publishing rights very intriguing, actually that is the most interesting part of the book to me.

It is a shame MJ began to make bad business decisions later in his career, it is also a shame that MJ is no longer alive. This book is very interesting and sad at the same time.

I am so glad that I purchased this book for my collection.
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5.0 von 5 Sternen the king of Music 23. Juni 2014
Von mistermaxxx08 - Veröffentlicht auf
Format:Gebundene Ausgabe
this man was a standard musically and as a business man he was the real deal and he knew he was a target as a sharp and smart Black Man. the powers that be were afraid of a successful Black Man who also could protect himself for a rainy day. like MJ always said as long as he was singing, dancing and grinning things were cool, however when he invested in publishing and buying catelogs and owning his masters then the media started calling him out of his name. he had his finger on the pulse of the modern day setting for what artists do today, extending the brand MJ Was doing that back in the day. through beverages, clothing, and other entertainment endeavours. the man constantly was bringing in new sources of income and expanding the standard. this book does a great job at highlighting the great musical mind and the strong business sense of MJ. very enlighten book.
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