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Kurzbeschreibung
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Synopsis
In its debut edition in 1983, "A History of Graphic Design" received accolades from the Association of American Publishers as a publishing landmark. Now in its Fourth Edition, this unrivalled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Widely accepted as the most authoritative book of its kind, this enlightening Fourth Edition offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. Under the new authorial leadership of Alston Purvis, "A History of Graphic Design", Fourth Edition offers hundreds of full-colour images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations. Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers.This edition's historic account is an extraordinary panorama of people and events, including: the invention of writing and alphabets; medieval manuscript books; the origins of printing and typography; renaissance graphic design; the arts and crafts movement; Victorian and art Nouveau graphics; modern art and its impact on design; visual identity and conceptual images; post-modern design; and the computer graphics revolution. "A History of Graphic Design", Fourth Edition surpasses in detail and breadth the content, design, and colour reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again.
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It is not known precisely when or where the biological species of conscious, thinking people, Homo sapiens, emerged. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
It is not known precisely when or where the biological species of conscious, thinking people, Homo sapiens, emerged. Lesen Sie die erste Seite
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Die hilfreichsten Kundenrezensionen
Format:Gebundene Ausgabe
The third edition is even better than the second. An instructor's handbook with suggested multiple choice on-line quizes might expedite the function of the information flow to students and enhance its pedagogical purposes.
Format:Gebundene Ausgabe
Excellent resource for all communication art enthusiasts. Author Dr. Meggs has created not only an analysis of the history of the graphic arts, but he has produced an exciting picture book as well. This book is well written and very understandable. Dr. Meggs is also an excellent professor.
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63 Rezensionen
39 von 40 Kunden fanden die folgende Rezension hilfreich
Must have reference book for graphic designers
20. März 2001
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
In my opinion, this 3rd Edition "A History of GD" is the best reference book written about graphic design. This 500 plus pages book/bible is simply divided into 5 sections, 1) The Prologue to Graphic Design, 2) A Graphic Rennaissance, 3) The Industrial Revolution, 4)The Modernist Era, and 5) The Age of Information. The topics range from the invention of writing to, creation of new typogrphic styles to, the digital revolution and computer art. There are plenty of graphics and photos on every page to accompany the wonderfully written text. If you study art history or graphic design, I think this would be a great reference book to have. It will take some time to read the entire book. But this is like a text book, so, reading only part of the chapters would be quite informative as well. Once you are done, you will definitely appreciate graphic design/graphic designers.
12 von 12 Kunden fanden die folgende Rezension hilfreich
Most Comprehensive Graphic History text around!
3. August 2005
Format:Gebundene Ausgabe
I bought this book for a class and am incredibly impressed. It covers the evolution of graphic communication from the earliest cave paintings to the web. This book has incredible pictures and describes different styles in an easy to understand format. It is thick, but is one of the best reference books for choosing style and historical content. I normally sell back my textbooks, but this one is staying in my library!
8 von 8 Kunden fanden die folgende Rezension hilfreich
The Book
17. Juni 2001
Format:Gebundene Ausgabe
This is The Book, a must-have. Incredibly helpful. What I like best - it provides an outstandingly complete context in which certain individual works and trends were developed. Also, you don't have to read the whole - very big - book to understand the things you're currently looking for; it's a great reference. And if you don't find something, at least you know where else to look and which next bookshelf to address. Nothing comes close.
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