Model and animate an alien, a remote control, and a rover vehicle! Through hands-on, step-by-step tutorials and directly relevant discussions, Mastering the Art of Production with 3ds max 4 entices readers to participate in the process of taking a full 30-second animated commercial for a realistic model company - Ion Z Batteries - from concept through to completion. Developing project requirements by reviewing storyboards and planning a live video shoot for 3D element integration is just the beginning! As they progress through this thoroughly engaging and fast-paced book, readers will also experiment with various styles of modeling and skinning techniques; gain expertise using IK controllers; develop user interfaces to simplify complicated animation techniques and implement MaxScript for further animation control; create and apply global illumination; use procedure maps and PhotoShop to generate textures for objects in the scene; apply proper rendering techniques; and complete post-production editing with Discreet's Combustion. Ideal for anyone with an interest in digital art, 3D modeling, or animation, this all-inclusive introduction to contemporary industry techniques is centered on producing a professional product for a client, takes optimal advantage of leading-edge 3ds max 4 tools and options to develop a seamless character setup, and is perfect for users of all abilities.