|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
| ||||||||||||||||||||||||
 Gutschein erhalten
Tauschen Sie jetzt Marketing Warfare gegen einen Amazon-Gutschein in Höhe von EUR 3,00 ein - einlösbar für Tausende von Artikeln bei Amazon.de. Entdecken Sie mehr eintauschbare Bücher im Bücher Trade-In Shop. Bitte beachten Sie die Teilnahmebedingungen.
 Jetzt für Amazon Student anmelden und um 20% erhöhten Eintauschwert sichern. |
Wird oft zusammen gekauft
Produktinformation
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
Ist der Verkauf dieses Produkts für Sie nicht akzeptabel? |
Mehr über die Autoren
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
Produktbeschreibungen
Kurzbeschreibung
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: / A fresh perspective on why waging marketing warfare is even more important today than 20 years ago / In-depth analyses of some of the biggest marketing successes and failures of the last two decades / Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed / Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.
Synopsis
This is the book that changed marketing forever is now updated for the new millennium. In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades - including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds - along with annotated reproductions of winning and losing ads.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Nach einer anderen Ausgabe dieses Buches suchen.
Nach einer anderen Ausgabe dieses Buches suchen.
Einleitungssatz
If marketing is war, let us make the most of us. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
If marketing is war, let us make the most of us. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Vorgeschlagene Tags zu ähnlichen Produkten(Was ist das?)Setzen Sie den ersten relevanten Tag hinzu (ein Schlüsselwort, das mit diesem Produkt in engem Zusammenhang steht).
|
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Messerscharf auf den Punkt gebracht. Vermuten Sie, Ihre Konkurrenten haben es auf Sie abgesehen? Sind Sie ein wenig paranoid? Dann lesen Sie dieses Buch als nächstes. Mit Witz, Charme und US-Grossmäuligkeit überzeugen die Autoren den Leser vom Schlachtfeld der Zukunft.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book by Al Ries and Jack Trout is brilliant. It takes the comparison of a military scenario and aligns competitive tactics to the world of marketing products and companies. This is a wonderfully clear-cut text with a minimum of 'jargon'. Any reader will find this enjoyable and immediately useful to whatever activity in commerce they seek to expand and prosper with. This text covers competitive tactics to flank, attack and out-maneuver any counter intention to your companies prosperity and bring off a decisive victory. It also contains facinating insights into other companies experiences that helps you understand what pitfalls to avoid in carving out your own companies strategies. It gives you a complete understanding of how to be inventive and at the same time apply successful 'out-flanking' and 'out-witting' tactics to every battle you engage in against your competition to win the hearts of the consumers. A brilliant work from top to bottom, as well as an exceptionally entertaining read. This is definitely one of the best marketing books ever written.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book by Al Ries and Jack Trout is brilliant. It takes the comparison of a military scenario and aligns competitive tactics to the world of marketing products and companies. This is a wonderfully clear-cut text with a minimum of 'jargon'. Any reader will find this enjoyable and immediately useful to whatever activity in commerce they seek to expand and prosper with. This text covers competitive tactics to flank, attack and out-maneuver any counter intention to your companies prosperity and bring off a decisive victory. It also contains facinating insights into other companies experiences that helps you understand what pitfalls to avoid in carving out your own companies strategies. It gives you a complete understanding of how to be inventive and at the same time apply successful 'out-flanking' and 'out-witting' tactics to every battle you engage in against your competition to win the hearts of the consumers. A brilliant work from top to bottom, as well as an exceptionally entertaining read. This is definitely one fo the best marketing books ever written.
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Die neuesten Kundenrezensionen
GREAT BOOK
It's another marketing classic by the same authors of the "Postioning". I like the way it compares War and Marketing, Offensive, Defensive, Flanking, Guerilla, etc. Lesen Sie weiter...
Veröffentlicht am 4. Juni 2000 von iVan Wong
Better than the book of Lanchester
Before reading this book, I have read a similar business book based on another war strategist: Lanchester. Lesen Sie weiter...
Veröffentlicht am 7. April 2000 von Takeshi Suzuki
The Markertplace is a Battlefield.. a great easy read.
The book looks at Marketing from a military perspective.
The book was largely influenced by the book "On War" by the retired Prussian general Karl von Clausewitz. Lesen Sie weiter...
Veröffentlicht am 2. Januar 2000 von Alexandria
Marketing is Definitely War
Great Book and very true and useful analogies to the battlefield
Am 3. August 1999 veröffentlicht
Insightful, lively and real.
Nice to see that the cover has been reworked. Still prefere the old one. It captures the essence on the book
The book perhaps deals a little too much with companies and brands... Lesen Sie weiter...
Am 28. Juni 1999 veröffentlicht
The best book for marketing guys
I have read all the books of Al Ries & Jack Trout and this must qualifyamong his best.It's a must see for all the marketing guys irrespective of the industry he operates on.
Am 13. Mai 1999 veröffentlicht
An illuminating framework for understanding competition
I'm an engineer by training. The authors conveyed their marketing concepts in easy-to-understand terms thru analogy with warfare. I tried to apply their framework to Intel vs. Lesen Sie weiter...
Veröffentlicht am 1. Mai 1999 von Anurag Gupta
Excellent Book
This is one of the best books I've read on marketing. It is concise and full of real life examples of marketing campaigns. Lesen Sie weiter...
Veröffentlicht am 4. April 1999 von Jimi
This is hands-down the best marketing book I've ever read!
This is hands-down the best marketing book I've ever read! The book is concise and has CLEARLY DEFINED guidelines for heavy duty marketing. Lesen Sie weiter...
Am 11. März 1999 veröffentlicht
Witty, factual, cutting.
Even if you only read this to better plan your career, it is worth its weight in gold. From reading the anecdotes, it appears to have been written in the mid-80s, even though the... Lesen Sie weiter...
Am 10. März 1999 veröffentlicht
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
