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Kurzbeschreibung
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
Synopsis
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
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Einleitungssatz
If marketing is war, let us make the most of us. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
If marketing is war, let us make the most of us. Lesen Sie die erste Seite
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Messerscharf auf den Punkt gebracht. Vermuten Sie, Ihre Konkurrenten haben es auf Sie abgesehen? Sind Sie ein wenig paranoid? Dann lesen Sie dieses Buch als nächstes. Mit Witz, Charme und US-Grossmäuligkeit überzeugen die Autoren den Leser vom Schlachtfeld der Zukunft.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book by Al Ries and Jack Trout is brilliant. It takes the comparison of a military scenario and aligns competitive tactics to the world of marketing products and companies. This is a wonderfully clear-cut text with a minimum of 'jargon'. Any reader will find this enjoyable and immediately useful to whatever activity in commerce they seek to expand and prosper with. This text covers competitive tactics to flank, attack and out-maneuver any counter intention to your companies prosperity and bring off a decisive victory. It also contains facinating insights into other companies experiences that helps you understand what pitfalls to avoid in carving out your own companies strategies. It gives you a complete understanding of how to be inventive and at the same time apply successful 'out-flanking' and 'out-witting' tactics to every battle you engage in against your competition to win the hearts of the consumers. A brilliant work from top to bottom, as well as an exceptionally entertaining read. This is definitely one of the best marketing books ever written.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book by Al Ries and Jack Trout is brilliant. It takes the comparison of a military scenario and aligns competitive tactics to the world of marketing products and companies. This is a wonderfully clear-cut text with a minimum of 'jargon'. Any reader will find this enjoyable and immediately useful to whatever activity in commerce they seek to expand and prosper with. This text covers competitive tactics to flank, attack and out-maneuver any counter intention to your companies prosperity and bring off a decisive victory. It also contains facinating insights into other companies experiences that helps you understand what pitfalls to avoid in carving out your own companies strategies. It gives you a complete understanding of how to be inventive and at the same time apply successful 'out-flanking' and 'out-witting' tactics to every battle you engage in against your competition to win the hearts of the consumers. A brilliant work from top to bottom, as well as an exceptionally entertaining read. This is definitely one fo the best marketing books ever written.
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GREAT BOOK
It's another marketing classic by the same authors of the "Postioning". I like the way it compares War and Marketing, Offensive, Defensive, Flanking, Guerilla, etc. Lesen Sie weiter...
Veröffentlicht am 4. Juni 2000 von iVan Wong
Better than the book of Lanchester
Before reading this book, I have read a similar business book based on another war strategist: Lanchester. Lesen Sie weiter...
Veröffentlicht am 7. April 2000 von Takeshi Suzuki
The Markertplace is a Battlefield.. a great easy read.
The book looks at Marketing from a military perspective.
The book was largely influenced by the book "On War" by the retired Prussian general Karl von Clausewitz. Lesen Sie weiter...
Veröffentlicht am 2. Januar 2000 von Alexandria
Marketing is Definitely War
Great Book and very true and useful analogies to the battlefield
Am 3. August 1999 veröffentlicht
Insightful, lively and real.
Nice to see that the cover has been reworked. Still prefere the old one. It captures the essence on the book
The book perhaps deals a little too much with companies and brands... Lesen Sie weiter...
Am 28. Juni 1999 veröffentlicht
The best book for marketing guys
I have read all the books of Al Ries & Jack Trout and this must qualifyamong his best.It's a must see for all the marketing guys irrespective of the industry he operates on.
Am 13. Mai 1999 veröffentlicht
An illuminating framework for understanding competition
I'm an engineer by training. The authors conveyed their marketing concepts in easy-to-understand terms thru analogy with warfare. I tried to apply their framework to Intel vs. Lesen Sie weiter...
Veröffentlicht am 1. Mai 1999 von Anurag Gupta
Excellent Book
This is one of the best books I've read on marketing. It is concise and full of real life examples of marketing campaigns. Lesen Sie weiter...
Veröffentlicht am 4. April 1999 von Jimi
This is hands-down the best marketing book I've ever read!
This is hands-down the best marketing book I've ever read! The book is concise and has CLEARLY DEFINED guidelines for heavy duty marketing. Lesen Sie weiter...
Am 11. März 1999 veröffentlicht
Witty, factual, cutting.
Even if you only read this to better plan your career, it is worth its weight in gold. From reading the anecdotes, it appears to have been written in the mid-80s, even though the... Lesen Sie weiter...
Am 10. März 1999 veröffentlicht
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