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Kurzbeschreibung
"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to yourcompany's advantage.
Über den Autor
Josh Bernoff ist Vice President und Principal Analyst bei Forrester Research. Er rief kontinuierlich erhobene Umfragen zu Technologiethemen bei Forrester Research ins Leben. Durch seine Forschungen versucht er eine Antwort auf die Frage zu geben, wie Menschen Technologien nutzen.
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36 von 36 Kunden fanden die folgende Rezension hilfreich
Groundswell is swell - BUT don't buy both books!
10. Juni 2009
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I have read the original exceptional Groundswell book, and bought this book thinking that it might offer some additional insights on marketing strategies through social media.
Shame on me - I did not read the description very well for this book. It is simply an abridged version of the original book, with three of the chapters reprinted. There is nothing new other than a very brief introduction by one of the authors. I'm at a loss as to why this book was published at all.
I am giving the content of this book 5 stars because it deserves it. However, don't waste your money on this. Buy the full original book instead. You will get much, much more out of it.
You can find the original book here: Groundswell: Winning in a World Transformed by Social Technologies
Shame on me - I did not read the description very well for this book. It is simply an abridged version of the original book, with three of the chapters reprinted. There is nothing new other than a very brief introduction by one of the authors. I'm at a loss as to why this book was published at all.
I am giving the content of this book 5 stars because it deserves it. However, don't waste your money on this. Buy the full original book instead. You will get much, much more out of it.
You can find the original book here: Groundswell: Winning in a World Transformed by Social Technologies
12 von 12 Kunden fanden die folgende Rezension hilfreich
Not new information
24. Juni 2009
Format:Gebundene Ausgabe
I ordered this book along with the first book "Groundswell" only to realize after looking through it that there is now new information in this book. It just is a copy of three chapters from "Groundswell."
2 von 2 Kunden fanden die folgende Rezension hilfreich
A Waste of Money-A Reprint of Earlier Chapters!
26. November 2009
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
This book is simply a reprint of three chapters out of the 2008 book, "Groundswell." Personally, I feel this is a marketing ploy to sell books since there is nothing newly written in it. The original book is a good resource, this one should be avoided unless you like to give away your money. I don't know how a publisher or and editor can release a book like this that is a retitle of existing material. I suppose the recession drives people to do desperate things-much the same impulse that is driving companies into social media. Profit for little investment and no exchange. Sounds like how the recession happened.
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