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Marketing Ethics: An International Perspective (Advanced Marketing) (Englisch) Taschenbuch – Dezember 1997


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Produktinformation

  • Taschenbuch: 468 Seiten
  • Verlag: Thomson Learning (Dezember 1997)
  • Sprache: Englisch
  • ISBN-10: 186152191X
  • ISBN-13: 978-1861521910
  • Größe und/oder Gewicht: 1,9 x 15,9 x 23,5 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 503.467 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Pressestimmen

1. Introduction PART 1: FUNDAMENTALS OF MARKETING ETHICS 2. The need for corporate integrity 3. Ethics in the Triad 4. Ethical dimensions in the analysis of international marketing opportunities 5. Ethical dimensions in international marketing management 6. Ethical dimensions in the selection and implementation of international marketing strategies 7. Future challenges in international marketing ethics PART 2: ETHICS IN INTERNATIONAL MARKETING PRACTICE - CASES 8. The IBM - Fujitsu dispute 9. H.B. Fuller in Honduras: Street Children and Substance Abuse 1- Starnes-Brenner Machine tool Co. To Bribe or Not to Bribe 11. The Case of the Environment Impasse 12. Audi of America, Inc. 13. Dow Corning Corporation: Business Conduct and Global Values PART 3: READINGS IN INTERNATIONAL MARKETING ETHICS 14. Earnest Grundling: Ethics and Working with the Japanese 15. Lyn Sharp Pain: Corporate Policy and the Ethics of Competitor Intelligence Gathering 16. Sak Onkvisit and John J Shaw: International Corporate Bribery 17. Alan J Dubinsky and Marvin A Jolson, Kasaaki Kobabe and Chae Un Lim: A Cross-National Investigation of Industrial Sales People's Ethical perceptions 18. Spinello, Richard: Ethics, Pricing and the Pharmaceutical Industry 19. Diana Robertson and Bodo B Schlegelmilch: Corporate Institutionalisation of Business Ethics in the United States and Great Britain Appendix Bibliography Index

Synopsis

Part of the "Advanced Marketing Series", this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

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1 von 1 Kunden fanden die folgende Rezension hilfreich Von tony_faaborg@fmo.com am 20. Juli 1999
Format: Taschenbuch
This book was very worthwhile to read. I enjoyed it because it gave me a perspective on issues I hadn't much experience with before. I liked the organization of introductory chapters followed by case studies followed by further readings; this organization would allow for flexibility in teaching this material as well. On the negative side, I thought the cases were rather routine case studies that get bandied about in ethics discussions. There wasn't much in the cases that one probably didn't hear in the news, although (especially in the RU 486 case) there was more detail than would have been provided in popular media. In addition, I thought the treatment of ethics theory was very superficial. There wasn't any mention of classical thought, except as an aside to Virtue Theory. In order for this text to have the effect I believe it could have, it would have to be augmented with classical ethics background material. On the whole, I would recommend this book as a basic introduction to the topics of marketing ethics and international marketing ethics. It was easy to understand, its ideas and conclusions were thoughtfully developed, and the sequencing and presentation of material made the jobs of comprehension and synthesis to "the real world" something more than a mere academic exercise.
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2 von 2 Kunden fanden die folgende Rezension hilfreich
A good non-theory based discussion of international ethics 20. Juli 1999
Von tony_faaborg@fmo.com - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book was very worthwhile to read. I enjoyed it because it gave me a perspective on issues I hadn't much experience with before. I liked the organization of introductory chapters followed by case studies followed by further readings; this organization would allow for flexibility in teaching this material as well. On the negative side, I thought the cases were rather routine case studies that get bandied about in ethics discussions. There wasn't much in the cases that one probably didn't hear in the news, although (especially in the RU 486 case) there was more detail than would have been provided in popular media. In addition, I thought the treatment of ethics theory was very superficial. There wasn't any mention of classical thought, except as an aside to Virtue Theory. In order for this text to have the effect I believe it could have, it would have to be augmented with classical ethics background material. On the whole, I would recommend this book as a basic introduction to the topics of marketing ethics and international marketing ethics. It was easy to understand, its ideas and conclusions were thoughtfully developed, and the sequencing and presentation of material made the jobs of comprehension and synthesis to "the real world" something more than a mere academic exercise.
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