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Marketing for Dummies. (For Dummies (Lifestyles Paperback)) [Englisch] [Taschenbuch]

Alexander Hiam (Autor), Al Reis (Autor)
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Taschenbuch EUR 16,60   -- --
Taschenbuch, 5. September 1996 --   -- --
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Marketing For Dummies Marketing For Dummies
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Produktinformation

  • Taschenbuch: 408 Seiten
  • Verlag: Hungry Minds Inc,U.S. (5. September 1996)
  • Sprache: Englisch
  • ISBN-10: 1568846991
  • ISBN-13: 978-1568846996
  • Größe und/oder Gewicht: 23,4 x 18,5 x 2,5 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 1.258.861 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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  • Komplettes Inhaltsverzeichnis ansehen

Mehr über die Autoren

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Alexander Hiam
Alexander Hiam
Craig Smith
Craig Smith

Produktbeschreibungen

Kurzbeschreibung

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields -- from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing -- product, price, placement, and promotions -- it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun -- it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

Synopsis

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields -- from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.

While this guide delves deep into the classic four components of marketing -- product, price, placement, and promotions -- it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun -- it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

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great referance 23. Januar 2000
Format:Taschenbuch
i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it!
War diese Rezension für Sie hilfreich?
Great very practical book 3. Oktober 1998
Von Ein Kunde
Format:Taschenbuch
This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:  22 Rezensionen
36 von 37 Kunden fanden die folgende Rezension hilfreich
A helpful basic marketing book 11. November 2002
Von Melissa Ta - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.
23 von 23 Kunden fanden die folgende Rezension hilfreich
Marketing for Dummies -Some Pearls 8. Juli 2005
Von Robert C. Olander - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.

This book was very "task" oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a "Dummies" book would be. When I think of a "Dummies" manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.

Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the "Dummies" books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice "hands-on" addition for your more complete "traditional" Marketing text collection.
26 von 30 Kunden fanden die folgende Rezension hilfreich
Great very practical book 3. Oktober 1998
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.
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