|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
| ||||||||||||||||||
Produktinformation
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
Ist der Verkauf dieses Produkts für Sie nicht akzeptabel? |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Dominique M. Hanssens auf Amazon
› Besuchen Sie die Seite von Dominique M. Hanssens auf Amazon
Produktbeschreibungen
Kurzbeschreibung
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
Synopsis
This second edition of "Market Response Models" places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. It splits the design of response models into separate chapters on static and dynamic models; discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data; emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion; demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts; and includes a new chapter on sales forecasting. It also adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
In diesem Buch
(Mehr dazu)
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags(Was ist das?)Bei einem Tag handelt es sich um ein Schlagwort, das zum Produkt passt.
Tags erleichtern allen Kunden die Suche und die Sortierung ihrer Lieblingsprodukte. |
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
3 Rezensionen
12 von 13 Kunden fanden die folgende Rezension hilfreich
Has All The Facts
11. April 2004
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!
2 von 2 Kunden fanden die folgende Rezension hilfreich
Good, but not enough for practitioners
13. Juli 2011
Format:Taschenbuch|Von Amazon bestätigter Kauf
This is a very good book primarily because it is the only book I am aware of that attempts a logical and exhaustive review of techniques used in developing market response models. However, like all other existing published material on the topic, it does little to fill the literature void from a practitioner's point of view. While some guidelines are indeed provided on building market response models, the book is mostly a review of the extant academic literature in the field. Examples of model specification and model results are few and far between. Part of the reason is that most academic literature in the field is devoid of implementation details that makes replicating the models very difficult if not impossible. Sadly, the dire need for a practitioner friendly book on market response models still exists. Overall, I would recommend buying the book because, despite the shortcomings I just mentioned, it is still the best material in the field out there.
Market Model Response Compendium
2. Juni 2011
Format:Taschenbuch|Von Amazon bestätigter Kauf
The text provides a valuable and seemingly complete review of existing model response theory, methods, and practices. Borrowing from marketing and other disciplines and papers, authors present a seminal compendium of market response models into one reference source. Some readers may need to review references and supporting statistics and model texts to fully understand and appreciate the complex models. The text is well organized and exceedingly well written, something that must be herald and sincerely appreciated by readers of this high quality technical text. In summary: "job well done"!
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Marketing
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Werbung
- Fremdsprachige Bücher > Business, Karriere & Geld > Populäre Wirtschaftswissenschaften
- Fremdsprachige Bücher > Business, Karriere & Geld > Wirtschaftswissenschaften > Ökonometrie
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
