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Produktbeschreibungen
Pressestimmen
Charles M. Lillis Chairman and CEO, Mediaone Group The book is content-rich and should be invaluable to executives striving to become "market-driven." The guidance offered on how to externalize, so that true superiority in producing customer value results, is extraordinarily well packaged. I'll strongly recommend the book to my fellow practitioners.
Dave Davis Manager, Business Research, Dow Chemical U.S.A. George Day provides very important insights into what steps are necessary for a company to be truly market-driven. This book is obligatory reading for anyone involved in developing competitive strategies.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University, author of Kotler on Marketing George Day has produced a wonderful synthesis of the best thoughts we have on building and implementing a market-driven strategy. I predict that managers will keep this book on their nearest bookshelf and reach for it many times during the year for inspiration and guidance.
Vincent P. Barabba General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation For those who wish to base their decision making on what customers really need, the concepts found in Market Driven Strategy have the right level of customer focus, attention to external environmental factors, and the right mix of theory and practical experience.
David K. Hurst Executive Vice President, Fedmet, Inc. By integrating the latest conceptual frameworks with helpful practical examples, Professor Day has created a most useful bridge between theory and practice. An excellent guide to a comprehensive overhaul of an organization's marketing strategy
Dave Davis Manager, Business Research, Dow Chemical U.S.A. George Day provides very important insights into what steps are necessary for a company to be truly market-driven. This book is obligatory reading for anyone involved in developing competitive strategies.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University, author of Kotler on Marketing George Day has produced a wonderful synthesis of the best thoughts we have on building and implementing a market-driven strategy. I predict that managers will keep this book on their nearest bookshelf and reach for it many times during the year for inspiration and guidance.
Vincent P. Barabba General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation For those who wish to base their decision making on what customers really need, the concepts found in Market Driven Strategy have the right level of customer focus, attention to external environmental factors, and the right mix of theory and practical experience.
David K. Hurst Executive Vice President, Fedmet, Inc. By integrating the latest conceptual frameworks with helpful practical examples, Professor Day has created a most useful bridge between theory and practice. An excellent guide to a comprehensive overhaul of an organization's marketing strategy
Kurzbeschreibung
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric.
Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
In diesem Buch
(Mehr dazu)
Einleitungssatz
Benetton and Sears, Roebuck both compete for a piece of the retail apparel market. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Benetton and Sears, Roebuck both compete for a piece of the retail apparel market. Lesen Sie die erste Seite
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Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Format:Gebundene Ausgabe
Overall the book does a good job of detailing the strategy process for a market driven economy. All relevant aspects are covered in adequate depth. However, I kept thinking that the book was dated especially with regard its examples of corporate behavior. I tried to push these thoughts to the back of my mind by reassuring myself of the 1999 copyright. In reality, the 1999 copyright comes from the addition of a new introduction to the 1990 text. I was very disappointed when I realized this. Although it is presents a good framework, it is dated. This is ironic given the fact that the author presents examples of dated thinkings of strategy and shows how to improve. He needs to take the time to improve his own thinkings. In a market driven economy, strategy changes QUICKLY over 10 years. You don't need this book to know that.
Format:Gebundene Ausgabe
Adding value is the name of the game for strategic development. George Day is an outstanding thinker in this area. Where many later writers have focused on calculating the value of benefits you have been generating for your own company, they have ignored the question of how to devise strategies that add more value in the first place. If you are interested in higher stock price, economic value added, or the balanced scorecard, you should also read this book.
Our consulting firm regularly studies the best practices of the 100 CEOs who have grown stock price the fastest. These CEOs feel that creating better strategies for serving customers is the best way to grow stock price even faster. This is also the area where they feel they have the most to learn.
When I work with clients, they think of a new strategy as making minor fine-tuning of an existing strategy. That is a bad thinking habit that will stall progress every time. Instead, you should begin by thinking about creating much better results, something that could not be done through the way you do business now. Professor Day's process will cause you to see those alternatives that now escape your notice, and will begin to help you create better thinking habits for developing better strategies.
Professor Day focuses your attention of how to take advantage of irreversible trends, as well as how to implement new directions for the best result. As such, this book is much more practical and useful than Professor Porter's works at Harvard, as valuable as they are.
I strongly urge you to read this book. It is the most practical guide to creating better strategies that I have ever read. I found all of its principles to be accurate and valuable ones in my many years of consulting with the most successful executives in the U.S. on strategic development. You should also hope that your competitors do not read this book.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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4 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Insightful!
17. Oktober 2001
Format:Gebundene Ausgabe
It's funny how little things really change. George S. Day's book originally appeared a decade ago, but it reappears now with a theme that has since become a management mantra - let the market drive your business. While many newer books enumerate the basics of business strategy, the examples that Day culled from the likes of Otis Elevator, GE, Ikea, Acuson and 3M still illustrate the fundamental themes as well as any. The book's one shortcoming is its academic tone, which might be expected from an author who is also a professor, but nevertheless might try the patience of some business professionals. Despite this one flaw, we [...] recommend this book as a straightforward exposition on business strategy that has truly stood the test of time.
3 von 4 Kunden fanden die folgende Rezension hilfreich
Important Book - Slightly Dated
27. August 2000
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Without a doubt, this in an landmark book in business strategy and provides a good balance between a practical handbook and a certain level of theory. The book is well researched and well referenced and has clearly stood the test of time based on it still current wide acceptance. I found the product positioning and channel evaluation related strategy thinking of the book to be it's strongest points.
As another reviewer noted, it would have been great is the newest edition of this book was more throughly updated. Clearly it was not, and was probably renewed more to extend it's viable lifecycle in sales. The dated aspects of the book mostly come through in the case study examples. For example, positive references to Eastman Kodak, oops! Not exactly steller examples by today's standard. In any case, this does not dimish the value of the book, only makes you wonder how much better it would have been to be fully updated.
In any case, I would certainly rate this book in the top 5 of most important business strategy books...perhaps only bested by the likes of "Competing for the Future" by Gary Hamel & CK Prahalad.
5 von 7 Kunden fanden die folgende Rezension hilfreich
Good but not up to date
28. Juni 2000
Format:Gebundene Ausgabe
Overall the book does a good job of detailing the strategy process for a market driven economy. All relevant aspects are covered in adequate depth. However, I kept thinking that the book was dated especially with regard its examples of corporate behavior. I tried to push these thoughts to the back of my mind by reassuring myself of the 1999 copyright. In reality, the 1999 copyright comes from the addition of a new introduction to the 1990 text. I was very disappointed when I realized this. Although it is presents a good framework, it is dated. This is ironic given the fact that the author presents examples of dated thinkings of strategy and shows how to improve. He needs to take the time to improve his own thinkings. In a market driven economy, strategy changes QUICKLY over 10 years. You don't need this book to know that.
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