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Die hilfreichsten Kundenrezensionen auf (beta) 11 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
One of the best curated list of online posts regarding startups & entrepreneurship. 1. Juni 2013
Von Supriyo B. Chatterjee - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
Prof. Eisenmann (Harvard B-School) hosts a very informative blog about startups & entrepreneurship (at ). His blog posts contain much of the content of the courses he teaches at HBS - Product Management, Business Models & Launching Tech ventures. Since the end of 2009, he has been assembling lists of articles & online resources for entrepreneurs and his MBA students This book is a compendium of the online posts for the year 2012. These are divided into nine parts - Lean Startup, Business Models, Customer development, Sales & Marketing, Product management, Business development and Company Culture & HR. Each part contains between 4 and 12 posts (for a total of 75 posts) that reflect the best in online writings of the year 2012. Quite a few of the posts are good introductions to the newer topics and a lot are good reviews that more than pays for the book itself (for about 11 dollars). While the curated list is available online at his blog site - it is the convenience of having it in a book-form (and to highlight & annotate thoughts as liner notes) that makes this book more worthwhile.
Suggested improvement for the next edition: please include author's name & reference in the Table of Contents.
Learn from other's mistakes 19. September 2013
Von FoodPornDirector - Veröffentlicht auf
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
This book is highly recommended reading for anyone interested in managing a tech startup. It does presume some sort of familiarity with the basics of starting your own tech business. If you are in the early stages of planning, then it serves as a good reference of which direction you should go. If you are in the process, it may help in making or re-evaluating certain difficult decisions. The best way I can describe the use of this book is it is equivalent to attending a seminar where speakers would cover various topics on what they have learned, both good and bad. This book is not an authoritative guide on how to manage your startup taking concepts from A-Z. Again, it is just a collection of blog posts that the author felt provided some important insight. It will help answer some of the questions you may have been dealing with...Should I go with A or B?

The book is divided into 13 main sections:
1. Lean Startup
2. Business Models
3. Customer Discovery and Validation
4. Marketing: Demand Generation and Optimization
5. Sales, Marketing and PR Management
6. Product Management / Product Design
7. Business Development and Scaling
8. Funding Strategy
9. Company Culture, Organizational Structure, Recruiting and Other HR Issues
10. Startup Failure
11. Exiting by Selling Your Company
12. The Startup Mindset and Coping with Startup Pressures
13. Management and Career Advice.

I have read the bound copy, and I think that an eBook version would be better suited. There are a lot of links and websites that are referenced throughout the book and it would have been a lot easier for me to just click those (or cut and paste) rather than painstakingly copying each web address. There is not a lot of material on funding in regards to how to get it, but as the title suggests, it covers mostly managing strategies.
MUST MUST MUST READ! 29. Juli 2013
Von Edward J. Barton - Veröffentlicht auf
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
As a Vine reviewer, and having reviewed over 1,000 products on Amazon, there are very few books that will get the mythical sixth star. This is one of those. This book, an anthology of blog posts expertly collected by editor Tom Eisenmann, takes the reader through the best of the best in product development, marketing, hiring, firing, strategy, financing and pretty much every other element facing the start up manager or CEO today. That, in and of itself, is pretty impressive. However, the book is extremely useful for those of us who are well beyond the start up phase. In many cases, we lose our roots, and this book reminds us where we started.

As the executive tasked with running a 100 person tech firm in Seattle, I don't think about our company as a start up. And that's a mistake. I read this book, all 440 pages of it, cover to cover in less than a day. I couldn't put it down. I am a 20 year veteran of financial technology and consulting businesses, and was learning something new on every page. Something to apply TOMORROW when I get to the office. It touched the entrepreneur soul that 100 employees and institutional investors tend to suppress.

If you are a budding entrepreneur, this book is a must have. If you are in the PE or VC world, it is a must read. Heck, if you are a manager at nearly any level in nearly any organization, this is a must read. It will bring some of the best ideas to bear in a very readable format. The price point new is perfect - don't wait for the used copy. Get it NOW. Read it NOW.
A mixed bag, but practical and based on experience 20. September 2013
Von Gene Zafrin - Veröffentlicht auf
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
The idea of collecting blog entries and publishing them as a book is interesting in itself, a bit like making an oil painting of a movie scene (not that I've ever seen anyone do that). It is unusual and deserves merit if only for out of the box thinking (with a small gripe that frequently referenced hyperlinks only reminded me that I could not click on them). Although I have to say that since all of these blog entries belong to other people, I would have liked a jacket cover note that all the proceeds from the book sales go to a charity...

But to the substance of the book itself. The best entries were entrepreneurial themselves, they described a new idea or approach to an existing process: for example, some innovative interviewing techniques described by Ben Yoskovitz. Others were good overviews of a topic, such as Rob Go's piece on seed investments (although the commonly had notion of the dangers of taking seed money from a large VC is being disputed by the latest report from CB Insights showing that statistically doing just that increases your chances to get your series A funding). Some other entries are more commonsensical.

The level of insight varied widely from entry to entry. What unites them is that they are all written from experience and express views developed as a result of much trial and error. That alone should make this compilation a worthwhile read for anyone interested in entrepreneurship.
Concise, easy to read in bite-able chunks 25. Juni 2013
Von Doron Katz - Veröffentlicht auf
Format: Taschenbuch
You are looking into creating a startup, and seeking some advise from others? This book provides a collection of blog posts from others, with Tom Eisenmann compiling an annual collection of the best blog posts covering startup management, which in this edition counts up to 72 posts. The posts are more so about successful entrepreneurs who share their thought processes and experiences, to help you get a good head's on start in the areas of:

Management Tasks;
Organisational issues; and
The book is sectioned off into the appropriate topics, with certain areas more interesting to some than others, but I find the entire book to be a good FYI read, something to get you thinking in different ways, even if not every blog post is actionable. Certainly getting financial backing from angel investors is something every entrepreneur would want to be interested in, and I'd say that section is quite informative and digestible.

I personally thing even fi you aren't a venture capitalist, the ability to construct processes for planning an idea from conception, to managing interests, this book is still for you. The work of Professor Eisenmann of Harvard University in collating these blog posts has been great, and the size of the blog posts means you can read one or two every morning on your ride to work, which is what I have been doing, taking down notes and annotations for future use.
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