- Gebundene Ausgabe: 304 Seiten
- Verlag: Mcgraw-Hill Professional; Auflage: 2. A. (10. November 2000)
- Sprache: Englisch
- ISBN-10: 0658001353
- ISBN-13: 978-0658001352
- Größe und/oder Gewicht: 23,7 x 16,1 x 2,6 cm
- Durchschnittliche Kundenbewertung: 3.8 von 5 Sternen Alle Rezensionen anzeigen (4 Kundenrezensionen)
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Amazon Bestseller-Rang:
Nr. 276.881 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 24 in Englische Bücher > Business, Karriere & Geld > Marketing & Verkauf > Marketing > Produktmanagement
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The Product Manager's Handbook 4/E
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Produktbeschreibungen
Kurzbeschreibung
This second edition of "The Product Manager's Handbook" is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product management tool and the future of this field.
Synopsis
This second edition of "The Product Manager's Handbook" is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product management tool and the future of this field.
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In diesem Buch
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Einleitungssatz
THERE HAS BEEN an evolution in product management over the past decade. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
THERE HAS BEEN an evolution in product management over the past decade. Lesen Sie die erste Seite
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Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
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10 von 10 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.
On the upside, it's packed full with charts, checklists and case studies (invaluable tools in learning), and it's written in a pretty concise fashion.
Overall, I feel that this book is a very good introduction into the area of product management for the beginner and possibly a supplimental text for the seasoned product manager.
TABLE OF CONTENTS:
SECTION ONE: The Role and Operation of Product Management. 1. The New Product Management. 2. Introducing Product Management and Managing Product Managers. 3. The Role of Product Managers in the Organization. Case One: Heavyweight Product Managers.
SECTION TWO: Planning Skills for Product Managers. 4. The Product Marketing Planning Process. 5. The Annual Product Plan. Case Two: The Importance of Data.
SECTION THREE: Product Skills. 6. Evaluating the Product Portfolio. 7. Strategic Product Planning. 8. New Products: Proposal, Developmeent, and Lauch. Case Three: The Many Aspects of Product Line Management.
SECTION FOUR: Functional Skills. 9. Pricing Products and Services. 10. The Product Manager as Marketing Manager. 11. Product Management: The Final Frontier? Case Four: The 3M ScotchCartII Cartridge.
Please let me know if this was of help.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
As a new product manager, I found this book quite useful as an overview of what is to be expected of a product manager. The book covers the roles, skills, and expectations of the product manager, covers the different organizational structures that cover product management, and uses detailed examples to show how those functions work in practice.
My only criticism is that it is a broad overview, and as such some of the areas (branding, for example) are covered very briefly. This book probably won't teach anything to the experienced product manager, but it might be useful as a reference to how other companies approach product management.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
This is a solid desk reference for less experienced product managers. If you have many years of experience, you may find this book somewhat basic.
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