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Drucker versteht die Zeit, in der wir leben, als eine des "tiefgreifenden Wandels -- und die Veränderungen sind vielleicht radikaler als jene, welche Mitte des 19. Jahrhunderts die "Zweite Industrielle Revolution" einleiteten, oder die strukturellen Veränderungen, die durch die Große Rezession und den Zweiten Weltkrieg ausgelöst wurden". Er bekräftigt, daß es inmitten all dieser Veränderung fünf soziale und politische Gewißheiten gibt, die in nicht allzu ferner Zukunft Unternehmensstrategien beeinflussen werden: Die einbrechende Geburtenrate in den westlichen Industriestaaten, Verschiebungen in der Verteilung des verfügbaren Einkommens, eine Neudefinition der Unternehmensleistung, globale Wettbewerbsfähigkeit sowie die wachsende Inkongruenz zwischen wirtschaftlicher und politischer Realität.
Als nächstes betrachtet Drucker die Anforderungen an die Unternehmensführung ("Man kann die Veränderung nicht steuern; man kann ihr nur voraus sein."), die Charakteristiken der "neuen Informationsrevolution" (man sollte sich auf den Sinn der Information konzentrieren, nicht auf die Technologie, die sie zugänglich macht), die Produktivität des Wissensarbeiters (im Gegensatz zu manuellen Arbeitern müssen Wissensarbeiter als Kapitalvermögen gesehen werden, nicht als Kosten) und schließlich die Aufgaben, die Wissensarbeiter beim Managen ihrer Arbeit und ihrer Karriere erfüllen müssen.
Druckers Schriftstellerkarriere erstreckt sich über acht Jahrzehnte und die Jahre haben offensichtlich seinen Einblick und seine Perspektive nur noch mehr geschärft, was den großen Teil der restlichen Managementliteratur im Vergleich wie Nachahmungen aussehen läßt. Management im 21. Jahrhundert ist keine schnelle Lektüre für zwischendurch, sondern ein kluges und anregendes Buch, das den eifrigen Leser sowohl herausfordern als auch inspirieren wird. Es ist ein Buch für Menschen, die sich für Unternehmen und Karrieren im Informationszeitalter interessieren -- für Generaldirektoren, Manager und Wissensarbeiter gleichermaßen. Sehr empfehlenswert. --Harry C. Edwards -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Drucker sees the period we're living in as one of "PROFOUND TRANSITION--and the changes are more radical perhaps than even those that ushered in the 'Second Industrial Revolution' of the middle of the 19th century, or the structural changes triggered by the Great Depression and the Second World War". In the midst of all this change, he contends, there are five social and political certainties that will shape business strategy in the not-too-distant future: the collapsing birthrate in the developed world; shifts in distribution of disposable income; a redefinition of corporate performance; global competitiveness; and the growing incongruence between economic and political reality. Drucker then looks at requirements for leadership ("One cannot manage change. One can only be ahead of it"), the characteristics of the "new information revolution" (one should focus on the meaning of information, not the technology that collects it), productivity of the knowledge worker (unlike manual workers, knowledge workers must be seen as capital assets, not costs), and finally the responsibilities that knowledge workers must assume in managing themselves and their careers.
Drucker's writing career spans eight decades and the years have only served to sharpen his insight and perspective in a way that makes most other management texts seem derivative. While Management Challenges for the 21st Century is no quick aeroplane read, it is a wise and thought-provoking book that will both challenge and inspire the diligent reader. This book is for people who care about their businesses and careers in the information age- -CEOs, managers, and knowledge workers. Highly recommended. --Harry C. Edwards, Amazon.com -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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But soft! what light from yonder bookshelf breaks? It is Peter Drucker, and his writing is the sun. For over sixty years, Drucker has built his reputation on his penetrating insight, deadpan style, intelligent marshalling of facts, and sturdy common sense. Drucker's books and articles don't tout crackpot theories, or substitute emphasis for evidence. He recognizes how the world truly works, and decries baseless shoulds and untested presumptions as "simply nonsense". Above all Drucker offers perspective: intelligent observations, practical advice, and a historically informed long view that distinguishes genuine challenges from faux revolutions.
_Management Challenges for the 21st Century_, the latest in Drucker's string of successes, is a welcome antidote to the widespread contagion of alarmist, brave-new-world, everything-you-believed-is-wrong assertions. Drucker enjoys testing assumptions, and he begins by debunking some of the most jealously guarded, including "management is business management" and "management is internally focused". He knows what's new, what's old, and where the true distinctions lie, decrying the "totally incomprehensible distinction between management and entrepreneurship" and remarking wryly that today's Information Revolution is merely the fourth of its kind in world history (and not even the fastest or most sweeping). Strategy has its place in the sun, and Drucker's recommendations and "organized abandonment" approach are as revealing as anything ever produced by Michael Porter - and much more readable. The final chapter of _Management Challenges_ is the most immediately useful, for here the author takes a refreshingly balanced look at managing oneself. Styles, values, even manners have their place, and Drucker's invitation to capitalize on strengths and take responsibility for relationships will win the hearts of all the square pegs trying to pound themselves into round corporate holes.
No book is perfect, unfortunately. Putting aside Drucker's comic-strip APPROACH to EMPHASIS, there is at times a suggestion of old wine in new bottles, although the wine is of a particularly excellent vintage. But no connoisseur or novice need carp at the pleasures offered by _Management Challenges for the 21st Century_. If you read only one Business & Finance book this June, read this one. Summertime is too fleeting for guru overload.
At 90, Peter Drucker is, by all accounts, the most enduring management thinker of our time. Born in Vienna, educated in Austria and England, he has worked since 1937 in the United States, first as an economist for a group of British banks and insurance companies, and later as a management consultant to several leading companies. Drucker has since had a distinguished career as a teacher, including more than twenty years as Professor of Management at the Graduate Business School of New York University. With a long-term business perspective second to none, Drucker's books span sixty years of modern history beginning with The End of Economic Man (1939) and Managing in a Time of Great Change; Management: Tasks, Responsibilities, Practices; Innovation and Entrepreneurship; The Effective Executive; Managing for Results and The Practice of Management.
This book looks afresh at the future of management thinking and practice and defines new ways of delivering success. It deals exclusively with tomorrow's hot management issues-the crucial, central, life-and-death issues that are certain to be the major challenges of tomorrow. The biggest challenge will be knowledge worker productivity-what is it; how can it work; how do we manage knowledge workers and ourselves? Two fundamental issues addressed are changes in the world economy and the subsequent changes in management practice which will bring about new realities requiring new corporate policies as well as presenting new opportunities for the individual knowledge worker.
Many of the individual knowledge workers affected by these challenges will be employees of business or working with business. Yet this is a management book rather than a business management book. The challenges it presents affect all organisations of today's society, particularly the more rigid and less flexible, i.e. the ones more rooted in the concepts, assumptions and policies of the 19th century. The challenges and issues discussed in this book are not new and are already with us in every one of the developed countries and in most of the emerging ones. They can already be identified, discussed, analyzed and prescribed for. Some people, someplace, are already working on them. But so far very few executives and even less organisations are. Those who do work on these challenges today, and thus prepare themselves and their organisations for the new challenges, will be the leaders and will dominate tomorrow.
Also recommend Drucker's brilliant other works and also a thought-provoking book: "The Leader's Guide: 15 Essential Skills."
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