- Gebundene Ausgabe: 259 Seiten
- Verlag: St Martins Pr; Auflage: First. (8. Juli 2008)
- Sprache: Englisch
- ISBN-10: 0312378963
- ISBN-13: 978-0312378967
- Größe und/oder Gewicht: 21 x 14,9 x 2,4 cm
- Amazon Bestseller-Rang: Nr. 604.144 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Making Your Point
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Produktbeschreibungen
Kurzbeschreibung
We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody - students, business people, public speakers, or politicians - improve their speaking and presenting skills. The tricks are as old as Aristole. Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.Learn: how to devise a simple strategic goal for every interview, meeting, or speech; how to deliver your message in a way that will appeal to your audience; how to make your messages positive, concrete, and empathetic; how to use blogs, podcasts, and Web sites like YouTube to promote your message; and, how to reach even the largest audiences one person at a time.
Synopsis
We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody - students, business people, public speakers, or politicians - improve their speaking and presenting skills. The tricks are as old as Aristole. Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.Learn: how to devise a simple strategic goal for every interview, meeting, or speech; how to deliver your message in a way that will appeal to your audience; how to make your messages positive, concrete, and empathetic; how to use blogs, podcasts, and Web sites like YouTube to promote your message; and, how to reach even the largest audiences one person at a time.
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Excellent Source for PR Professionals and Students
21. Dezember 2008
Format:Gebundene Ausgabe
As a student majoring in public relations in Washington, I have read an extensive amount of books relating to topics in the field. Making Your Point is by far the best book I have had to read in my classes! The case studies are extremely effective and allowed me to identify how best to reach an audience. If you're looking for great communication advice, this is a must read!
0 von 1 Kunden fanden die folgende Rezension hilfreich
Makes Great Points and a Great Resource.
22. September 2008
Format:Gebundene Ausgabe
At the risk of sounding trite, David Bartlett "makes his point" clearly and effectively in this book. He understands the needs of the reader and, without being verbose or patronizing, teaches the best ways to communicate with any audience. I highly recommend this book to those who need help communicating successfully and dynamically.
0 von 1 Kunden fanden die folgende Rezension hilfreich
A GREAT Asset to those in Public Relations
22. September 2008
Format:Gebundene Ausgabe
In Making Your Point, David Bartlett offers his staggering wealth of knowledge regarding the world of public relations and communications to the reader in a well-written and clearly understandable manner. Navigating through the world of communications can be challenging, but Barlett lays down a very clear set of effective ideas that may be implemented anywhere: when dealing with one person or one-thousand. The book emphasizes planning and establishing empathy with your audience so as to make your message more readily understood and, more importantly, accepted. As well, Barlett writes sagely about promoting messages through new and growing avenues such as blogs, podcasts, and even through YouTube videos. This book is an absolute must for anyone in the world of Public Relations, as well as those who are just seeking a better understanding of the tactics behind working with the news media.
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