Who this book is for:
* Major record company executives who want to learn more about the entire process of making a video.
* Bands who have $10,000 or more to make a video.
* Anyone who is interested in learning how major productions (not just music videos, but ANY kind) are conceived, budgeted, shot, and edited.
This book is NOT for:
* do-it-yourselfers or for people who know how already to shoot a dramatic short or feature film. there are some great tidbits specific to music videos, but not what you could get from other sources which focus specifically on music videos.
* YouTubers, small camera crews, friends-of-the-band who have a working knowledge of film production and want to make music video.
* anyone looking for the technical solution to lip syncing, including methods of how to shoot a music video from beginning to end so the audio syncs with the performance; editing techniques specific to music videos. (layering each full synced take on top of one another and cutting away)
It's an excellent book for what it is: how to spend tens of thousands of dollars on a music video using union professionals.