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Make Yourself Unforgettable: How to Become the Person Everyone Remembers and No One Can Resist (Englisch) Taschenbuch – 15. März 2011

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  • Taschenbuch: 240 Seiten
  • Verlag: Touchstone; Auflage: Original. (15. März 2011)
  • Sprache: Englisch
  • ISBN-10: 143918822X
  • ISBN-13: 978-1439188224
  • Größe und/oder Gewicht: 14 x 2,5 x 21,3 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 117.248 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)


Über den Autor und weitere Mitwirkende

Dale Carnegie was born in 1888 in Missouri. He wrote his now-renowned book How to Win Friends and Influence People in 1936. This milestone cemented the rapid spread of his core values across the United States. During the 1950s, the foundations of Dale Carnegie Training® as it exists today began to take form. Dale Carnegie himself passed away soon after in 1955, leaving his legacy and set of core principles to be disseminated for decades to come. Today, the Dale Carnegie Training programs are available in more than 30 languages throughout the entire United States and in more than 85 countries.  Dale Carnegie includes as its clients 400 of the Fortune 500 companies.  Approximately 7 million people have experienced Dale Carnegie Training.

Leseprobe. Abdruck erfolgt mit freundlicher Genehmigung der Rechteinhaber. Alle Rechte vorbehalten.

Chapter One

The Unforgettable Energy

Class—that unique energy that makes people truly unforgettable—

is easier to recognize than it is to define. We

know it when we see it—but what is “it”? This book will

not only help you answer that question, but also to really be a

“class act” in every area of your life. When you do this—and it

isn’t easy—you will literally make yourself unforgettable.

(By the way, just as class is easy to recognize, the absence of

class is also easy to detect in a man or a woman. That’s not something

you want people to see in you!)

We’ll have much more to say about what class is and why it’s

important in the chapters that follow. You’ll have a chance to

evolve your own definition of class—and you’ll gain practical,

powerful tools for making yourself unforgettable to everyone you

meet. Whether it’s in business or in any other area of life, nothing

is more valuable than that. You may not realize the full importance

of class right now, but when you reach the last page of this

book, you most definitely will.

We’ll begin by looking at the often unclear meaning of class,

as well as the very clear effect it can have in both business and

personal interactions. We’ll see how class was really the deciding

factor at a critical moment in American history, and we’ll explore

how you can make the lessons of that moment work for you.

In subsequent chapters, we’ll explore essential elements that

compose class in the truest sense of the word. Lastly, in the book’s

final chapter, we’ll look at how class expresses itself through

achievement in the material world—for you and also for those

around you. This ability to create success for others is one of the

most admirable qualities of class. Like a great athlete, a class person

always plays the game at a high level and makes better players

of his or her teammates as well.

To begin our exploration of class and what it can do, let’s look

at a case in point. There has never been a clearer example of

class in action than history’s first presidential debate. The debate

took place on September 26, 1960. The participants were John F.

Kennedy, then a senator from Massachusetts, and Vice President

Richard M. Nixon.

Over the years, whole books have been written about this

event, but it’s rarely been discussed from the perspective of class

in the way that we’ll be using the word. Yet class was a huge factor

in the debate. It made the difference in who won and who lost,

and in that sense it changed the course of history.

John F. Kennedy and Richard Nixon were both in excellent

form at the time of their televised encounter. Each of them had

good reason to feel optimistic about the election. Their résumés

were very different, but were impressive in their different ways.

Each candidate in 1960 had been nominated on the first ballot

at his party’s national convention. Kennedy, whose nomination

had come first, had won impressive victories over the more experienced

Senator Hubert Humphrey in the primaries. Kennedy’s

wins in West Virginia and Wisconsin had made an important

point about his chances for gaining the presidency, since there had

been some doubt about whether a Roman Catholic could actually

win an election outside a predominantly Catholic state such as


Kennedy’s religion had given rise to uncertainty within his

party, but the Democrats more or less forgot those worries

after West Virginia and Wisconsin. Then, immediately after his

nomination, Kennedy made a bold and politically practical move

in his selection of a running mate. His choice of Texas senator

Lyndon Johnson may have surprised Kennedy’s core supporters

in the Northeast, but now the Democrats had a powerful national

ticket. Johnson, who was the Senate majority leader, was a supremely

experienced politician who knew Washington inside and

out. He was definitely a fighter, and usually he was a winner.

Perhaps the only drawback to Johnson’s selection as the vicepresidential

nominee was that he and Kennedy could hardly stand

each other! But Kennedy put aside his emotions to make an effective

practical decision. Was that a “classy” move? We’ll come back

to that question later in this chapter.

Two weeks after Kennedy’s convention, Richard Nixon became

the Republican nominee. In light of what the future held for him

when the Watergate scandal broke, it may be difficult to grasp

how popular Nixon was at the time of his nomination. In those

years America was preoccupied with the nuclear threat from the

Soviet Union. Nixon had won huge acclaim when he forcefully

argued with the Russian premier Nikita Khrushchev at a tradeshow

exhibit. He had also faced down a large anti-American mob

during a visit to Venezuela. Nixon seemed to offer security and

competence at a frightening time in American history. True, he’d

already had a few embarrassing moments. But he’d always come

out whole and on top. And it seemed as if he would again. He was

definitely the favorite to win the general election.

The actual positions presented by Kennedy and Nixon were

similar in some respects and very different in others. Both spoke

of America’s greatness in more or less conventional terms. But

Kennedy challenged people’s complacency while somehow still

sounding positive. In many of his speeches he referred to a “missile

gap”—a supposed advantage the Russians possessed in the

number of intercontinental weapons. No such gap existed, but, as

with his selection of Lyndon Johnson, Kennedy seemed willing to

sacrifice certain things to gain his objectives.

In light of the Republican Party’s generally hard line on

defense issues, it may be difficult to imagine Richard Nixon as

a dove. But compared to Kennedy, that’s how he seemed in the

1960 election. Not long before, President Eisenhower—who had

been the supreme Allied commander in the war against Nazi

Germany—had warned against the growth of a “military industrial

complex” that was threatening to dominate American life.

Eisenhower’s speech on this topic was worthy of the most ardent

dove, and Kennedy may actually have agreed with most of it. But

instead, he cast himself as the defender of America’s freedom

against the Soviet military threat.

As the incumbent vice president, Nixon’s campaign speeches

always referred to a secure present and a brighter future, but

he spoke of this in the context of Republican principles such as

free enterprise and decreased government spending. Besides the

overall message of pro-Americanism, Kennedy and Nixon shared

wariness of the Soviet threat and agreed on other foreign-policy

issues, although Kennedy put more emphasis on the need to

strengthen the military. The similarity of the two candidates’

stated beliefs forced the campaigns to seek out ways to distinguish


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Die hilfreichsten Kundenrezensionen

1 von 1 Kunden fanden die folgende Rezension hilfreich Von Shikira am 22. Juli 2014
Format: Taschenbuch Verifizierter Kauf
It's not really Dale Carnegie's book, but written by coaches from his training center. This is the reason for me, why it lacks Carnegie's charm of language and way of explaining. I also expected a wider scope of advice and suggestions. A useful read for those, who are completely unfamiliar with rhetoric & communications strategies. Otherwise, can be boring.
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Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
1 von 2 Kunden fanden die folgende Rezension hilfreich Von Stella Carrier am 20. Mai 2013
Format: Taschenbuch
I admit that I purchased"Make Yourself Unforgettable: How to Become the Person Everyone Remembers and No One Can Resist" by Dale Carnegie Training because there is still so much for me to know in building my self- confidence reserves and relax in situations where being an extrovert is more of an advantage. There is unique information in this book such as unique opportunities for optimism and the analysis exercise of "What Is Your Day Like."
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen

Die hilfreichsten Kundenrezensionen auf (beta) 38 Rezensionen
60 von 66 Kunden fanden die folgende Rezension hilfreich
Too basic and common sensical 5. April 2008
Von Amazon Customer - Veröffentlicht auf
Format: Audio CD Verifizierter Kauf
The Dale Carnegie audiobooks by Nightingale Conant tend to be too basic and common sensical, trying to repackage the" Win Friends Influence People", "Stop Worry Start Living", or "Public Speaking" principles in new bottles for the New Economy Age. Good endeavors, but tend to fail to provide the wow, useful new ideas.
Bought "5 Essential People Skills", "Make Yourself Unforgettable", "Stand and Deliver", "Sales Advantage", "Dale Carnegie Leadership Mastery" and "Leader In You". All of them are newly recycled, repackaged, old ideas of Dale Carnegie's "Win Friends Influence People", "Stop Worry Start Living", or "Public Speaking". They are not as informative as other great audiobooks in the market like "Crucial Conversation", "Difficult Conversation", and "Articulate Executive" by which have more twists and new things to say about leadership communication and persuasive communication. If you need to buy audio books of Dale Carnegie, just buy Dale Carnegie's original, unabridged "Win Friends Influence People", "Stop Worry Start Living" audiobooks. Old too, but relatively more meat and better organized. Besides, you can get them from easily.

Dale Carnegie & Associates really needs to hire more gurus or outside consultants to help update and upgrade their outdated content (not the principles!). When I showed those Dale Carnegie timeless principles to my 12 years old, he said they are too elementary and common sensical in the internet 2.0 Age. Like KFC, Dale Carnegie is an aging brand that needs rebranding and remarketing to stay relevant and practical to the readers or audience.
17 von 21 Kunden fanden die folgende Rezension hilfreich
Not Worthy of Dale Carnegie Name 16. Mai 2012
Von Kegan C. - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
I bought this book after reading "How To Win Friends and Influence People" by Dale Carnegie since I enjoyed what he had to say and enjoyed his writing style very much, thinking that it was written by him. Unfortunately I was wrong. I'm only three chapters in but already I hate the book so much I wanted to warn others about it now. The author talks about "class" and how to have it. The author tries to relate each chapter back to what Dale Carnegie said in "How To Win Friends and Influence People", but it is nothing like Dale Carnegie's writing style, the information in "How To Win Friends and Influence People", and the connections are very loose and seem forced.

UPDATED: September 28, 2012
I finished reading the book a few months ago, and it does have some good information in it. It taught me a few things and allowed me to see a different viewpoint. It's still not a Dale Carnegie book, but it may be worth a read for the few tid-bits on knowledge that are buried within it.

If you haven't read "How to Win Friends and Influence People", I strongly recommend that book.
9 von 10 Kunden fanden die folgende Rezension hilfreich
Back to the Basics 30. Juni 2009
Von Amazon Customer - Veröffentlicht auf
Format: Audio CD Verifizierter Kauf
After reviewing this cd pack, I find that the information is simply a return to business basics. Too Too much common sense...once again...No. If more folks could learn to be gracious... who knows what would happen. I found this back to basics program refreshing. Who needs or wants to deal with a 'ball-buster' - I prefer to encounter folks that are more eloquent.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Excellent 18. August 2009
Von Reed K. Bonham - Veröffentlicht auf
Format: Audio CD
I am only on the second cd, but the info is
down to earth, great advice, and easy to listen too.
Excellent real life examples. I love them.
4 von 4 Kunden fanden die folgende Rezension hilfreich
I personally liked it 27. April 2009
Von M. Ragheb - Veröffentlicht auf
Format: Audio CD Verifizierter Kauf
Nice, I had to listen to it several times though to get the maximum out of it!
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