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Mad Men Unbuttoned [Englisch] [Taschenbuch]

Natasha Vargas-Cooper

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20. Juli 2010

Mad Men Unbuttoned is a visually arresting celebration of the cultural and artistic ephemera of the 1960s advertising age, the Mad Men era. Based on the popular blog, Mad Men Unbuttoned “nails the 1960s and the ad industry during this fascinating era,” and is “a good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York).

Wird oft zusammen gekauft

Mad Men Unbuttoned + Mad Men on the Couch: Analyzing the Minds of the Men and Women of the Hit TV Show + Mad Men (Reading Contemporary Television)
Preis für alle drei: EUR 38,16

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“Possibly the richest of the “Mad Men” books...Mad Men Unbuttoned is a well-versed primer to the most literate show on television.” (The New Yorker)

“Mad Men Unbuttoned is likely to become a trivia-lover’s bible, as well as recommended reading for the inevitable college media-studies courses on this pop-cultural phenomenon.” (New York Review of Books)

“Natasha-Vargas Cooper nails the 1960s and the ad industry during this fascinating era. A good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York)

“A dazzling pop-culture history of the 1960s. [Natasha Vargas-Cooper’s] zeal for detail is unparalleled. This is an opinionated, sexy history book for those who hate studying.” (Penthouse)

“[Vargas-Cooper] focuses on advertising, design, film, literature, politics, sex, style and the workplace in order to probe ‘the most dramatic cultural shift in the 20th century’...the definitive companion book for the series.” (Publishers Weekly)

“Mad Men Unbuttoned lends real-life context to the show’s most memorable scenes and references.” (Interview)

“Mad Men Unbuttoned is like an easy, vibrant reference tool for the thirtysomething, Sixties-obsessed set.” (Women's Wear Daily)

“Mad Men Unbuttoned is a stylishly designed, intelligently written book.” (The Oregonian (Portland))


Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

  • Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
  • The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
  • When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
  • The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
  • In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

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Amazon.com: 4.1 von 5 Sternen  21 Rezensionen
17 von 20 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen A BETTER KIND OF TV COMPANION BOOK 28. Juli 2010
Von ireadabookaday - Veröffentlicht auf Amazon.com
Too many tv companion books offer little more than boring recaps of episodes with maybe some commentary of varying quality added.

This book is not like that, happily. Instead, we get short essays that are related to the episodes sometimes only tangentially, but illuminate the culture , current events, and aesthetics of the era " Mad Men " is set in.

Grouped by broad categories, these essays ( by multiple contributors) are quick and to the point, and cover many surprising topics. Some expand on small details of the show that you may have missed ( I know I did), or cover a major societal shift.

The book is a pleasure to look at- beautifully designed, with many full color photos and illustrations and a bold and simple overall look.

When I say this is a book that you'd never guess was an adaptation of a website, I mean that as a compliment.
26 von 32 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Fun, smart, and beautiful 20. Juli 2010
Von Jon Wiener - Veröffentlicht auf Amazon.com
This is the smartest and the most fun of all the Mad Men books -- and it's also the most beautiful. Natasha Vargas-Cooper is obviously a fan, but she's also a terrific writer; and I am in awe at her success at finding the photos, ads and images that became the icons of the era. Her explanations of "How to be a Betty" and "Sex and the Single Girl" should become classics.
12 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen An Excellent Study of the 1960s, and What the Show Represents 5. Dezember 2010
Von Lauren G - Veröffentlicht auf Amazon.com
When someone asks me what the TV show Mad Men is about (after hearing me rant on and on about its utter genius), I usually say something like: it's about the cultural shift of the 1960s, backed by the history of its time and the extremely pertinent New York advertising age. Natasha Vargas-Cooper says it a bit better:

"It's about the culture clash and contradictions that occurred during the twilight of the Eisenhower era, the great societal shake-up of the 1960s, and how that pressurized time in history formed modern America, its families, its consciousness, and its consumers."

It's because of that overwhelmingly detailed, yet spot on, prose that I was attracted to Vargas-Cooper's writing. Although an unauthorized guide to the show, it's a fantastic companion piece (and I highly Matt Weiner hiring her as a researcher for the show). Separated into different sections (The Ads and the Men Who Made Them; Style; Smoking, Drinking, and Drugging; etc...) the book delves deeper into everything the show represents, giving a grander understanding to each ad, each character trait, and each decorated home.

It's not just an ode to Mad Men - it's a cultural study of the time period (or, as the book says, "a romp through 1960s America"). It uses Mad Men as a backdrop to discuss what was really going on, from fashion to politics. Those who are intrigued by the age would be just as interested in the literary work.

The first chapter, which discussed actual advertising from that time period and the movers and shakers that made it happen, was actually my favorite. It overviewed the historic ad campaigns (Marlboro Man, Volkswagen Think Small, Western Union, etc), showing the actual ad and how it was thought up. After each company and product was discussed, it showed how some Mad Men ads were similar, and how the characters mirror some of the real high power people of that age. It shows how Sal's art was at turmoil due to the fact that many companies started to turn to photographs; how shops were re-designed, much like Menken's. My personal favorite, it showed the start of the font Helvetica, and how it was used as an "everyman" sort of font that people could understand despite size and wasn't too fancy or too bold.

Other chapters went into the style, movies, literature, and decor of the time period, showing where Betty may have gotten her fashion influence. It shows how the times are changing, and how the characters must evolve with it (tighter waists like Joan, fuller skirts like Betty's). Or, how certain movie actors of the time were very similar to some of the leading characters (the Cary Grant/Clark Gable/Humphrey Bogart/John Wayne sexual alchemy of Don Draper). Or, the books the characters read, and how they showcase another side of the character's life.

Indeed, the book is completely inclusive, discussing every aspect the 1960s and show both represent. It offers a fuller look into the program, but more so, a deeper look into the time period and what the characters were up against. It was a book I purchased and figured i'd read on and off throughout the holiday season, as it wasn't a page-turning fiction novel, but greedily devoured in around three days. The chapters are short and too the point, with enough detail piled in that it had me repeatedly wanting to share the information with others. I'm excited to see what Vargas-Cooper has in store next.

Is it time for season five yet?
7 von 8 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Kind of a bell curve 30. August 2010
Von James D. Crabtree - Veröffentlicht auf Amazon.com
There's some excellent material on advertising in the 1950s and 1960s and in other chapters the material is pretty good but in others it is superficial. The book seems to focus on a few things of obvious personal interest to the author but other material just seems to be put in because its expected... or ignored completely. Shouldn't there have been a section on history? The Cuban Missile Crisis? The 1960 election? Oh well. They wore pretty clothes.

Good illustrations but few captions. I still don't get the relevence of the 1947 photo from an American airbase.
10 von 13 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen The annotated Man Men 22. Juli 2010
Von M. Maynard - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I've been a fan of Natasha Vargas-Cooper's Web site and was looking forward with anticipation to Mad Men Unbuttoned. It casts intriguing light on the behind the scenes story of many aspects of the show, from flight attendants to the lives of housewives and models to literature. I'd recommend it for those who are interested in 1960s history, and who've been driven to Google by the references made by the characters. Just don't expect the book to be the definitive answer on these subjects. Some of the essays are a little sketchy and seem a bit cobbled together to pad the book. The Grace Kelly one in particular could have been more comprehensive. The Web site Basket of Kisses has analyzed the Betty Draper-Grace Kelly connection in a much more insightful way. Likewise, there's no question what Carla would be called in Westchester -- she's a "housekeeper." But aside from the quibbles, it's a fun read and it will be a good companion to Season 4.
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