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Macrowikinomics: New Solutions for a Connected Planet (Englisch) Taschenbuch – 29. Mai 2012

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Produktinformation

  • Taschenbuch: 448 Seiten
  • Verlag: Portfolio (29. Mai 2012)
  • Sprache: Englisch
  • ISBN-10: 1591844282
  • ISBN-13: 978-1591844280
  • Vom Hersteller empfohlenes Alter: Ab 18 Jahren
  • Größe und/oder Gewicht: 15,2 x 2,8 x 22,9 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 298.734 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

Pressestimmen

“A Schumpeterian story of creative disruption.”
—The Economist
 
“Nothing less than a game plan to fix a broken world.”
—The Huffington Post
 
“Tapscott and Williams show how business, government, civil society, and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multipolar world. Critical reading.”
—Bill Green, chairman, Accenture
 
“Tapscott and Williams’ insights about the power of collaborative innovation and open systems, and their call to ‘reboot’ our institutions—business, education, media, government—hasn’t come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us.”
—Eric Schmidt, executive chairman, Google

Über den Autor und weitere Mitwirkende

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

 


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Format: Taschenbuch Verifizierter Kauf
Der Titel ....wikinomics und das Design des Covers suggerieren, dass es hier in irgendeiner Weise um Wikipedia geht. Das ist nicht der Fall.
Die beiden Autoren liefern eine Sicht auf verschiedenen Branchen (Gesundheit, Finanzwelt...) und beschreiben, wie sich die Themen Transparenz, vernetztes Arbeiten, online Verfügbarkeit... auf diese Branchen auswirken. Dabei beschreiben sie sowohl aktuelle Entwicklungen, als auch mögliche Szenarien für die Zukunft.
Wenn zwei Leute über sieben Branchen schreiben, sollte man freilich nicht erwarten, dass sie in jeder dieser Branchen Experten sind. Das merkt man dem Buch schon an. Wer also Finanzexperte ist, sollte sich das Buch nicht kaufen, um etwas über seinen Sektor zu erfahren. Es sei denn, das Buch ist der erste Blick über den Tellerrand seit einigen Jahren.
Insgesamt ist es ein schöner Schmöker, der wohl entsteht wenn man Economist Journalisten mit Netzaktivisten kreuzt. Sowas in der Richtung.
Ist es nun gut? Nun, ich denke es hat eine sehr spitze Zielgruppe, aber für diese Gruppe ist es prima. Daher vier Sterne.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 38 Rezensionen
62 von 64 Kunden fanden die folgende Rezension hilfreich
Stronger at description and raising issues than providing actionable insight 29. September 2010
Von Mark P. McDonald - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Using the power of each of us to solve problems that challenge all of us is the central premise of Macrowikinomics. Tapscott has always been good at spotting, shaping and branding trends and this book is no exception. However, this book repeats and restates earlier ideas rather then moving forward to the next logical question of how we do this.

I am sorry to provide a less than enthusiastic review, as I am sure others will find this book revolutionary. However, I am reviewing the book as someone who wants to learn how to make the changes that Tapscott and Williams advocate in my company and industry.

The authors do cover different industries and mention emerging companies giving the impression that the book breaks new ground. However, readers familiar with Tapscott's other works will find that this book repeats and restates Wikinomics more than it covers new ground. It is clear that Tapscott and Williams are looking at this issue from the macro economic rather than business perspective. Is there microwikinomics in the wings?

The book's structure reinforces this observation as it starts by revisiting the basics of the Wikinomics and the five principles of networked intelligence: Collaboration, Openess, Sharing, Integrity and Interdependence. The authors next concentrate on discussing the complex challenges and industries under threat. These include: Green energy, Transportation, Education, Health Care, Media and Government.

The middle section repeats the same pattern of describing their issue, the inability of modern approaches to address the issue and examples of companies using wikinomics to address the issue which that authors report are too early to be reshaping the world we live in.

The last part of the book concentrates on the challenges posed by wikinomics. In my opinion these last two chapters are the more valuable parts of the book, particularly for someone who has already read Wikinomics. But these chapters, like the rest of the book, raises more issues than it resolves.

Recommendations

If you are a wikinomics fan, then you will probably buy the book no matter what anyone says. As a reader familiar with Wikinomics I found more examples but little in the ways of new ideas or applications. The examples are interesting but they lack specifics of how you apply wikinomic principles.

This is a four star book, if you are new to Wikinomics. Macrowikinomics has more examples of than the original book. I would suggest reading Chapters 1-4, then the chapters related to your industry and finish with chapters 18 and 19. This should make the book about 150 - 200 pages which is an appropriate length.

This is a three star book for those who enjoyed Wikinomics and wanted to learn more about how leaders are applying these ideas rather than where the ideas could be applied. I had hoped for more than an expanded restatement of the earlier book.

Strengths

Comprehensive in tackling a diverse set of global issues and industries. The breadth of Tapscott and William's discussion illustrates the broad ability of social media and mass collaboration to change the way the world works.

Company specific examples are interesting and they do illustrate that people are applying these ideas in each of these areas, but the examples are general marketing level descriptions rather than providing actionable advice.

The beginning and the end of the book are quite clear and provide a good overview of the ideas in the book. These include chapters 2, 4, 18 and 19.

Challenges

The authors have had more than three years since the introduction of Wikinomics to understand how these forces work in companies. Unfortunately there is little of this understanding in the book. It does not discuss how to address significant issues such as assigning responsibility, accountability, management, measurement and rewards. These are issues that people running companies need to face and ones that people studying rather than living the problem can overlook.

The authors are at times strident in their dismissal of current governments, companies, industries and individuals. Throughout the book the authors are clear that they believe that believe that wikinomics is the only way to solve these issues. This may be a good way to energize people around social issues, but it does little to help people apply these ideas to evolve from where they are to where they need to be.

Americans appear to be the primary audience for the book. While Tapscott and Williams mention India and China, their intended audience is people in the U.S. This is surprising given the author's calls for a coordinated global response to economic and environmental issues.

The book is long at over 400 pages; in large part because of the middle chapters follow a similar structure, which makes the book seem repetitive and reinforces the impression that the authors believe that the same solution applies to every situation.

The notion of 'rebooting business and the world' is an interesting premise and an inaccurate description of what the authors intend since rebooting is used most often as a way of solving problems by resetting the system to its original configuration. This is not what the authors intend but it's the analogy they have chosen.
13 von 13 Kunden fanden die folgende Rezension hilfreich
too long, too repetitive 30. November 2010
Von Mark Oestreicher - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
when i read wikinomics (by the same authors) some time ago, it sparked my imagination in multiple ways and had me laying down the book multiple times to write up little ideas that were bursting forth from my brain. and i was hoping for the same with this sequel. that first book was about how a collaborative culture (wiki culture) is reshaping business and other fields. this sequel widens the implications to broader cultural and societal categories. chapters include everything from wiki-government to re-dreaming the publishing industry (and a dozen macro-categories in between). the first two or three chapters had me charged up -- but it was probably more from expectation than reality. problem is: the book is too long and too repetitive. in the end, i was just reading to finish it, and felt the authors showed arrogance in both approach and overstatement.
7 von 7 Kunden fanden die folgende Rezension hilfreich
Macrowikinomics falls short of expectation 12. November 2010
Von Tony J. Ridley - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
A great source of information for the continuing trend (soon to become norm) of collaborative management and the impact it has on modern business. Unfortunately the majority of the book seems to be primarily concerned with validating their previous forecast by making Wikinomics comparisons and analysis to as many main stream industries/sectors as possible.

For me, the best parts of the book (tangible information and something I can immediately apply) can be condensed into about 12 pages.
5 von 5 Kunden fanden die folgende Rezension hilfreich
Just the Facts, Ma'am 1. November 2010
Von Charlotte A. Hu - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Like so many new media tomes, this text argues that something shocking and catastrophic is happening. While I'm certain the socioeconomic landscape is changing, I'd prefer a description and be let to make my own mind or give a brief commentary at the conclusion.

Instead, I get a nice intro about wiki-style Haiti rescues followed by a pulpit style pounding that I must accept "the times they are a changing."

The author bemoans the financial state of newspaper companies and the loss of print. Yes, paper, like the 8-track and cassette is history. Why cry? It destroyed trees and was limited to one text per book. I can now access hundreds of thousands of the greatest works in human history in a broad range of languages on my laptop. And, the carbon footprint is considerably smaller than the 100s of books I had in my home as a child or a young adult. The new books are searchable, take up no space or weight in my suitcase.

He then moves on to complain about fresh water. What does this have to do with wikis? And didn't STRATFOR id this problem ... a decade ago?

I liked the first book, wikinomics, so I'm really disappointed this one is so preachy. Give me research, not lectures, please.
5 von 5 Kunden fanden die folgende Rezension hilfreich
Gee whiz, but how is it done? 8. Januar 2011
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This read to me as an extended magazine article meant for browsing but not consumption. I now know that there is macro-wikinomics activity out there, but I still don't really know what it is or how it works. There are few nuts and bolts in this book.
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