I had a technically perfect, reasonable and ambitious Statement of Purpose and solid work experience. However, I wanted to be sure that it was a winning essay and turned to Avi for insight about it. After reading Avi's advice, it was obvious that my long-term goal of becoming a VP or Worldwide Marketing, while ambitious, was not adventurous or striking enough to secure my admission into an MBA program.
Thanks to Avi, I reset my essay (and career) strategy to something that made me nervous yet more excited and confident that my Statement of Purpose would standout when reviewed by the MBA Admissions Board. I don't want to give away my competitive strategy, but I believe Avi's book and valuable experience will enable you to prepare your own striking strategy, possibly rethink your career goals, and is a "must read" before applying to any college. I landed in the MBA program that I really wanted and trust that you will be successful as well.