Surveying the authors in today's "Business & Finance" section can give you an acute case of guru overload. Leadership gurus. Management gurus. Self-actualization gurus. Egotists. Hagiographers. Monomaniacs. Sheepish academics in vulpine inspirational-speaker clothing. Thinkers who can't write. Writers with nothing to say. It's enough to make a grown critic weep.
But soft! what light from yonder bookshelf breaks? It is Peter Drucker, and his writing is the sun. For over sixty years, Drucker has built his reputation on his penetrating insight, deadpan style, intelligent marshalling of facts, and sturdy common sense. Drucker's books and articles don't tout crackpot theories, or substitute emphasis for evidence. He recognizes how the world truly works, and decries baseless shoulds and untested presumptions as "simply nonsense". Above all Drucker offers perspective: intelligent observations, practical advice, and a historically informed long view that distinguishes genuine challenges from faux revolutions.
_Management Challenges for the 21st Century_, the latest in Drucker's string of successes, is a welcome antidote to the widespread contagion of alarmist, brave-new-world, everything-you-believed-is-wrong assertions. Drucker enjoys testing assumptions, and he begins by debunking some of the most jealously guarded, including "management is business management" and "management is internally focused". He knows what's new, what's old, and where the true distinctions lie, decrying the "totally incomprehensible distinction between management and entrepreneurship" and remarking wryly that today's Information Revolution is merely the fourth of its kind in world history (and not even the fastest or most sweeping). Strategy has its place in the sun, and Drucker's recommendations and "organized abandonment" approach are as revealing as anything ever produced by Michael Porter - and much more readable. The final chapter of _Management Challenges_ is the most immediately useful, for here the author takes a refreshingly balanced look at managing oneself. Styles, values, even manners have their place, and Drucker's invitation to capitalize on strengths and take responsibility for relationships will win the hearts of all the square pegs trying to pound themselves into round corporate holes.
No book is perfect, unfortunately. Putting aside Drucker's comic-strip APPROACH to EMPHASIS, there is at times a suggestion of old wine in new bottles, although the wine is of a particularly excellent vintage. But no connoisseur or novice need carp at the pleasures offered by _Management Challenges for the 21st Century_. If you read only one Business & Finance book this June, read this one. Summertime is too fleeting for guru overload.