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Produktbeschreibungen
Pressestimmen
'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Faberge 'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London 'Uche has written a true classic that will be a benchmark for years to come.' -Milton Pedrezza, CEO, The Luxury Institute, New York 'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.'- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media 'Finally, the business of luxury has received what it has been missing for years, in this book.'- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group 'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uche's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' - Lewis Cutillo, Co-Founder, Bontoni 'This is a pioneering expose on a dynamic area of human endeavour -luxury goods-, focusing on it as a business.' -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France 'This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level' -Lieran Stubbings, Director, Global Luxury Forum 'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' -Zoe Page, The Book Bag
Kurzbeschreibung
Luxury is a necessity that begins where necessity ends'.
These words, spoken by Gabrielle Coco Chanel in the early Twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society.It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. These have made the average fashion consumer savvy, demanding and restless. To put it mildly, ' The luxury consumer and the luxury landscape have changed!' What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
These words, spoken by Gabrielle Coco Chanel in the early Twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society.It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. These have made the average fashion consumer savvy, demanding and restless. To put it mildly, ' The luxury consumer and the luxury landscape have changed!' What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Uché Okonkwo is a fraud and a liar. How can her books be at all credible when she is herself not credible. She claims to have a PhD in Luxury Branding and e-Commerce from ESC Rennes School of Business, a reputable French "Grande Ecole". She does not. Google "ESC Rennes", contact their Director of Research, and he will verify that she is lying. So what else does she lie about?
The content of the book perhaps?
Congratulations to Uché for teaching us about self-promotion, "Catch me if you can" style...luxurious, delicious, and not even slanderous, because it is true.
The content of the book perhaps?
Congratulations to Uché for teaching us about self-promotion, "Catch me if you can" style...luxurious, delicious, and not even slanderous, because it is true.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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13 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
An Illuminating Industry Standard
28. Februar 2008
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Prompted by the fact that Harvard Business School adopted this book, I had to pick it up . Uche presents luxury fashion branding in a clear and concise language. This text is for the advanced practitioner and student who needs to understand today's market place and requires tools for analysis. The analytical nature of the text makes it timeless as the principles can directly be applied to crafting business strategy & planning irrespective of the industry. The text is rich, full color and full of real life examples from known & unknown brands. Particularly helpful to me was the Luxury Fashion Brand index that highlights Luxury brands from Guerlin (1828) to Andres Ross (2004) and Tom Ford (2006). The case analysis of Andre Ross provided further insight into this rising luxury brand ---- THIS BOOK IS A MUST BUY -
5 von 6 Kunden fanden die folgende Rezension hilfreich
Profound overview
30. Juni 2008
Format:Gebundene Ausgabe
Luxury Fashion Branding gives a broad overview of all marketing aspects of this industry. Starting off with the history of luxury this book gives an understanding of the roots of todays fashion brands. Visual Merchandising and service is being described as well as evolving ecommerce aspects. The book is well structured and written, but could be more progressive. I expected to find some more groundbreaking future trends. It is no secret anymore that the trend goes towards high street fashion as well as customisation. Generally I recommend this book to students of luxury marketing and professionals who have just entered this industry. For those who have been working in this industry for a while it can be used to review.
5 von 6 Kunden fanden die folgende Rezension hilfreich
An author to keep your eye on....
9. Januar 2008
Format:Gebundene Ausgabe
The book contains not only valuable analysis that I know the industry's leading professionals are relying on, but also it is strikingly easy to read and understand, written in a clear and intelligent voice.
Any strategic thinker in the field - or even those interested in using fashion and luxury sectors as a model for another field - should definitely read this.
It's simply a pretty book too, nice page weight and size with good graphs and illustrations of the ideas within.
Any strategic thinker in the field - or even those interested in using fashion and luxury sectors as a model for another field - should definitely read this.
It's simply a pretty book too, nice page weight and size with good graphs and illustrations of the ideas within.
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