Akida, a rising department-store executive, falls for cute patisserie Nao (but doesn't realize it until too late), and is terribly hurt when Nao goes off to France to train. The title is dead-on: Akida is, in fact, pretty damn miserable for most of the book. The position in events planning he fought so hard to get is being cut and he's going to be transferred to another department, and Nao (who was, in turn, terribly hurt by Akida's reaction) won't even speak to him when he gets back. The event planning department's last task is arranging the store's annual food fair; Akida decides that he must have the now-famous Nao's pastries for the event, and he's determined to persuade Nao to agree.
I love this book to pieces for reasons I cannot adequately explain. It's your basic "guy meets guy, guy loses guy, guy spends 150 pages being insecure and weepy about it, guy gets guy back" plot, but Yukimura's spare, angular art; gangly shy guys with their wide, expressive mouths; gentle emotive writing; and sweet romance (once they patch everything up) make it a standout. As a plus, everyone's a bona-fide grownup with a real job and a real life, and there's no bad behavior (aside from a couple of counts of "hurtful things said under the influence of a broken heart"); the uke-in-pursuit-of-seme plot also makes a nice change. The book doesn't really rate the "explicit content" warning; the one sex scene at the very end is entirely nonexplicit and mainly an excuse for adorably shmoopy dialogue. It's still an entirely enjoyable read.