Mounties sell. LOOKING NORTH by Karal Ann Marling is a fascinating story of how a 1930's advertising campaign saved a Minnesota paper company from financial ruin.
LOOKING NORTH is the story of how Canada's most famous icon, the Royal Canadian Mounted Police, was used to market and test the quality of printing papers. Marling's story describes how sixteen illustrators over a thirty-nine year period created a body of artwork that successfully marketed the paper company's products, and also mythologized the Mounties and became one of the most popular collections of illustrative art.
LOOKING NORTH is a good read for advertising and art students about how a brand is created, and also of interest to fans of the RCMP because the pictures illudtrate an era when one man wearing a red tunic represented law and order on Canada's developing frontier. Read and enjoy.