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Logo [Englisch] [Taschenbuch]

Michael Evamy
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Kurzbeschreibung

4. Oktober 2007
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.


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Produktinformation

  • Taschenbuch: 352 Seiten
  • Verlag: Laurence King Publishers (4. Oktober 2007)
  • Sprache: Englisch
  • ISBN-10: 185669528X
  • ISBN-13: 978-1856695282
  • Größe und/oder Gewicht: 19,4 x 24,2 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 63.100 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Synopsis

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, this book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.

Über den Autor und weitere Mitwirkende

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Nice thick catalog 1. April 2009
Von Parka TOP 500 REZENSENT
Format:Taschenbuch
Länge: 0:25 Minuten
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

There are more pictures of the book on my blog. Just visit my Amazon profile for the link.
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Amazon.com: 4.6 von 5 Sternen  11 Rezensionen
22 von 23 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Nice thick catalog 27. Oktober 2008
Von Parka - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Excellent with reservations 19. November 2007
Von N. Hyland - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
5 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great reference 15. Oktober 2007
Von somewhere in NY - Veröffentlicht auf Amazon.com
Format:Taschenbuch
As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.
4.0 von 5 Sternen Perfect For Logo ideas 29. Juni 2014
Von T_Grant - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I like this books for reference when it comes to thinking up an idea or concept for a logo. It helped me come up with a concept logos for one of my clients who wanted a brand new look for his company. It has great high end and recognizable logos. I recommend this book for those who have a hard time coming up with logo designs or get art block or even want to get inspired developing new styles of logos.

Hope you enjoy.
5.0 von 5 Sternen A Word with words of encouragment 13. April 2013
Von JVPrint dot com - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I don't even know why your scrolling down reading reviews. Its a book full of logos to inspire you. and it has an awesome poster to go with it. Just buy it. lol
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