There are limits to business development and economic growth. With the help of modern production and information technologies, companies are coming ever closer to the limits of what can be achieved but ultimately nothing can be done in less than no time and at less than no cost. We now need to find areas of competitive advantage that have not yet been fully exploited. This book presents both the problems and the solutions in an accessible way for experts and non-experts alike.
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MATS LARSSON is a management consultant, with fifteen years experience in strategy development, IT-management and process development. He has previously co-written two books about e-business with David Lundberg. In both of these they have pursued the idea of electronic markets as 'transparent' markets, which has lead them to draw conclusions that are different from most other authors on e-business. The first of these books was published by Palgrave Macmillan in 1998 under the title of The Transparent Market.