Gebraucht kaufen
EUR 6,32
Gebraucht: Gut | Details
Verkauft von Warehouse Deals
Zustand: Gebraucht: Gut
Kommentar: Gelesene Ausgabe in gutem, sauberen Zustand. Seiten und Einband sind intakt (ebenfalls der Schutzumschlag, falls vorhanden). Buchrücken darf Gebrauchsspuren aufweisen. Notizen oder Unterstreichungen in begrenztem Ausmaß sowie Bibliotheksstempel sind zumutbar. Amazon-Kundenservice und Rücknahmegarantie (bis zu 30 Tagen) bei jedem Kauf.
Möchten Sie verkaufen?
Zur Rückseite klappen Zur Vorderseite klappen
Hörprobe Wird gespielt... Angehalten   Sie hören eine Hörprobe des Audible Hörbuch-Downloads.
Mehr erfahren
Alle 4 Bilder anzeigen

Likeable Social Media: How to Delight Your Customers, Create (Englisch) Taschenbuch – 1. Juni 2011

4.5 von 5 Sternen 2 Kundenrezensionen

Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Preis
Neu ab Gebraucht ab
Taschenbuch
"Bitte wiederholen"
EUR 23,31 EUR 0,85
8 neu ab EUR 23,31 21 gebraucht ab EUR 0,85

Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone

Geben Sie Ihre E-Mail-Adresse oder Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Jeder kann Kindle Bücher lesen — selbst ohne ein Kindle-Gerät — mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.



Produktinformation


Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Produktbeschreibungen

Über den Autor und weitere Mitwirkende

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012



In diesem Buch

(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:

Kundenrezensionen

4.5 von 5 Sternen
5 Sterne
1
4 Sterne
1
3 Sterne
0
2 Sterne
0
1 Sterne
0
Beide Kundenrezensionen anzeigen
Sagen Sie Ihre Meinung zu diesem Artikel

Top-Kundenrezensionen

Format: Taschenbuch Verifizierter Kauf
When I started to read the book some information were not really new to me but of course Dave Kerpen has to assume that now everyone has ever read anything or did ever hear about social media. Throughout the chapters the author is providing some tips everyone can use for its own business or project. Those ideas are useful in particular for people like me who are eager to get an idea how to increase its likeability.

Dave Kerpen did a great you, unfortunately I did not read his first book but I am glad that I've read this one. Me as a 24 year old business student who is using social media for almost 10 years did learn a lot and was not really aware of the potential social media has. With the knowledge I've gained I will try to funnel it down for my own purposes and try to become more likeable.

Thanks.
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden
Format: Kindle Edition Verifizierter Kauf
Even though it is for the very beginners, I liked the way this book was written. It gives you an awareness of what can social media bring to you and your company. Nice book with good examples.
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x9ebb3f48) von 5 Sternen 411 Rezensionen
143 von 167 Kunden fanden die folgende Rezension hilfreich
HASH(0x9d97e7a4) von 5 Sternen The best social media book out there 23. Juni 2011
Von David Bowers - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
54 von 62 Kunden fanden die folgende Rezension hilfreich
HASH(0x9d9f2ce4) von 5 Sternen The Future Social Media Marketing Textbook 22. Mai 2011
Von by Lisa Jo Barr - Veröffentlicht auf Amazon.com
Format: Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
190 von 230 Kunden fanden die folgende Rezension hilfreich
HASH(0x9d9d5138) von 5 Sternen star inflation on Amazon? 11. Februar 2012
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.

I just don't see how it merits more than 3 stars. That's not to say that it's not a good book or that I didn't get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn't bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn't really asked to think about anything in a new way.

Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I'm not sure that people who run small businesses would get much usable strategy from this book.

Also, not that it impacted this review, but when I went to the facebook page for the author's business--a small business--the only real reference to local businesses contained one link...and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.
68 von 80 Kunden fanden die folgende Rezension hilfreich
HASH(0x9d9defc0) von 5 Sternen Fluff 21. Januar 2014
Von Kyle S - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I had high expectations, after reading such great Amazon reviews, but was extremely disappointed with the overall quality. No new teaching here, and not even anything eye opening or noteworthy. Save your money.

Bottom line: this book (like so many these days) should have taken the form of a few blog posts, or a short article.
26 von 30 Kunden fanden die folgende Rezension hilfreich
HASH(0x9d9dec78) von 5 Sternen Surprisingly Relevant for the Younger Crowd 28. Juni 2012
Von Gary Zilavy - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I am a 21-year-old marketing major graduating college in less than six months who helped my college design curriculum for an e-commerce course featuring social media.

When approaching books about social media, I am hesitant to spend my hard-earned money on a book that tells you what you already know about Facebook and Twitter. Likeable Social Media was the first book of five I purchased in the business and social media field.

Mr. Kerpen is a talented writer and complements his discussions about what it means to be a "likeable" brand with positive and negative anecdotes. It's a fairly quick read with frequent content headers, screenshots from Facebook and easily-digestible highlights to share with coworkers (such as the "10 Reasons Why Consumers Like Fan Pages on Facebook).

There are other books and resources out there that give more concrete how-to's and a step-by-step guide to undertaking social media. If you are looking for content focused around these areas, seek out whitepapers and ebooks from social media monitoring companies who will gladly hand you the information for free in return for your contact info.

Hands down, the best asset of this book is its appeal to different audiences. While you could place this book in the hands of a CEO to show them the power of social media, I as a 21-year-old digital native confident in my knowledge of social media was able to walk away with roughly 10 pages of notes and suggestions.

Likeable Social Media left me not only encouraged but empowered to undertake the creation of a social media strategy for a company.

Where this book falls short is a lack of diversity. Discussions surrounding Facebook dominate this book--and rightfully so given its place as the top social network. I would have liked to see more discussions on the power of Twitter, LinkedIn, Pinterest and Google+ in the same scope Facebook is discussed. I do understand though that this book was published in 2011 and things have drastically changed even since then.

However, I still rate this as a five-star book. What's incredible to me is how connected and committed Mr. Kerpen is to this book and building an engaging community. He practices what he preaches. Recently, I tweeted a friend with a suggestion to read this book. Within five minutes, I had a personal tweet sent to me from Mr. Kerpen thanking me for recommending his book.

Mr. Kerpen clearly gives those working in social media a blueprint on how to be more "likeable" and lives it out in his own social, online life.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.