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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Kindle Edition]

Dave Kerpen
4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)

Kindle-Preis: EUR 12,01 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Gebundene Ausgabe EUR 23,80  
Taschenbuch EUR 16,33  
Audio CD, Audiobook EUR 11,48  


Produktbeschreibungen

Kurzbeschreibung

The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company

Über den Autor

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 3340 KB
  • Seitenzahl der Print-Ausgabe: 272 Seiten
  • Gleichzeitige Verwendung von Geräten: Bis zu 4 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: McGraw-Hill; Auflage: 1 (7. Juni 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00511ONPG
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: #158.721 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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4.5 von 5 Sternen
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4.0 von 5 Sternen Nice and easy read 31. Oktober 2013
Format:Kindle Edition|Verifizierter Kauf
Even though it is for the very beginners, I liked the way this book was written. It gives you an awareness of what can social media bring to you and your company. Nice book with good examples.
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen 18 Chapters full of knowledge and information 5. Juli 2013
Format:Taschenbuch|Verifizierter Kauf
When I started to read the book some information were not really new to me but of course Dave Kerpen has to assume that now everyone has ever read anything or did ever hear about social media. Throughout the chapters the author is providing some tips everyone can use for its own business or project. Those ideas are useful in particular for people like me who are eager to get an idea how to increase its likeability.

Dave Kerpen did a great you, unfortunately I did not read his first book but I am glad that I've read this one. Me as a 24 year old business student who is using social media for almost 10 years did learn a lot and was not really aware of the potential social media has. With the knowledge I've gained I will try to funnel it down for my own purposes and try to become more likeable.

Thanks.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.7 von 5 Sternen  381 Rezensionen
84 von 90 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Waste of time! 13. Februar 2014
Von SherryS - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I don't understand how there are so many good reviews. There is absolutely NO new knowledge in here that 85% of the population does not know already. They don't have any useful strategies listed in here. Their "Call to Actions" are sad and generally lacking. They're too vague! They're basically like "Find out what your customer likes, then cater to them"… Well, DUH.

Also, I feel like the whole book was a giant advertisement for their own company and all the companies that have hired them. They keep saying "We know what we are doing and we are so good at it" yet if you check their company's Facebook page there is NO ENGAGEMENT! Throughout the whole book they keep telling you to engage your fans and yet they can't even do it for their own company?

Also - they say you should respond to customers as fast as you can, or else they feel ignored. So I messaged (through Facebook) my disappointment in their book roughly 24 hours ago and still haven't received a response. Seems like they don't follow their own advice!

A bunch of fluff. Honestly wasted 2 hours of my life reading this, and kept waiting for it to get better, but it never did.

Screw the money, SAVE YOUR TIME and pass this one!
78 von 84 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Overestimates his value 2. März 2014
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
This book is ok. Not the best on the subject.
But what really ticks me off is the limits he sets on devices that this book can be viewed on. If I upgrade any device, I have to waste time going to amazon and deregistering the previous hard drive and registering the book all over again. Dave Kerpen, you're not Leonardo da Vinci, you're not Shakespeare, you're not Hemingway. Get over yourself. Btw - if you wonder why I bother, it's because I have to download all kindle books anyway. Nutjobs like this one make me go through another layer of complexity to redownload the book.
106 von 117 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Painful 30. Juni 2013
Von Matthew J. O. Keefe - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
I imagine he was paid by Facebook, because he was just so overly enthusiastic about it. The book is short but still needed to fill up space so it says the same thing in different ways over and over. Also really annoyed with how he villified traditional marketing. I'm not saying there's nothing to learn from this book but please, look for other options to learn this stuff.
48 von 53 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The Future Social Media Marketing Textbook 22. Mai 2011
Von by Lisa Jo Barr - Veröffentlicht auf Amazon.com
Format:Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
129 von 150 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The best social media book out there 23. Juni 2011
Von David Bowers - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
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