I read this book on a long desired vacation to India from the stresses of work in (comparably) green Vienna.
Having been trying to reduce the damage my lifestyle causes to the environment for a while (while not wanting to change it too much, I guess), the book really managed to show me how much more could and should be done by each individual in a western country. The effect was especially increased by spending a few short weeks in a part of the world that on the one hand still has so much of what many of us desired: amazing landscapes, and (in parts) untamed flora and fauna, but on the other is speeding towards disaster, not last due to its own people that (not surprisingly) want to have a classical western (cliche US?) lifestyle as quickly possible in its worst form (extreme consumption, gas hog cars and unlimited growth).
But back to the book: while Leo Hickman manages quite well to put the suggestions of his "ethical advisers" into context of a classical western European family that wants to do good, but at the same time doesn't want to give up their lifestyle completely, much of the controversy in played out through the one-sided description of conflicts between Leo and his wife who usually comes off as the person that hinders Leo in implementing all the steps necessary to truly change their lives to the better for them and the rest of the world.
While the importance of most of the advices given will be rather obvious to everyone (try not to use a car when possible, take vacations close by,...), others like doing dishes by hand rather than with a dishwasher and using medicines that were not tested on animals should seem rather awkward to people who have looked into the topic or (think to) know a little bit about drug development.
A lot of welcome alternation if added by the many quotes of letters, Leo received during his experiment from people from all over the world, telling about their attempts at ethical living which either failed (sometimes) or went much further including production of your own clothes and female hygiene products. Usually these are commented with a good portion of sarcasm, descriptive of where the author comes from and is willing to go, which however never feels like making fun of those went to extremes (I guess I am from the same background as Leo).
All in all a good reminder of where we should go eventually and what obstacles many of us will meet on the way