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In Let My People Go Surfing: The Education of a Reluctant Businessman, readers get a fascinating look inside the history and philosophy of both Patagonia and its irascible, opinionated founder. From its beginning, the book shares a sense of Chouinard's strong-willed personality and his love of the outdoors. He recounts a mostly happy childhood spent in a still-unspoiled southern California, climbing, diving, fishing, and surfing. The narrative soon moves into Chouinard's early entrepreneurial efforts, which were less focused on market-share domination than on earning a basic living to finance his own sporting habits. As his company's first catalog noted, delivery could be slow in the summer months, when Chouinard typically left the "office"--a dilapidated shack converted into an ironworks--for climbing adventures across the American West.
Eventually, though, the story settles into a pattern familiar to business audiences: Patagonia grows rapidly, takes on more employees and product lines to sustain hungry demand from customers, but overreaches with over-ambitious expansion plans and suffers a hiccup in its adolescence. This make-or-break juncture of a business's development often contains the most interesting material, and here Chouinard and his beloved company are no exception. He describes a series of wrenching decisions through which he and Patagonia management team navigated in 1991, as sales growth stalled while capital and operational expenses sprinted ahead. From this crisis emerged Patagonia's first-ever layoffs, affecting a hefty 20% of the workforce, and a serious re-examination of the business's core principles and methods.
The historical part of Chouinard's book largely ends at this point, and gives way to an exposition of philosophies which emerged at Patagonia during its dark moments in the early 1990s. The rest of the book serves as a kind of primer to business, the Patagonia way: one chapter each on product design philosophy, production philosophy, distribution philosophy, image philosophy, financial philosophy, human resource philosophy, and so on. Fans of Patagonia can revel in the company's working details, as can those who support or want to build businesses with self-consciously cultivated soulfulness. Readers who enjoyed Gary Erickson's story about Clif Bar, for example, should definitely find this a welcome addition to their bookshelves. --Peter Han -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Pressestimmen
Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
Nach einer anderen Ausgabe dieses Buches suchen.
To young kid growing up ever dreams of someday becoming a businessman. Lesen Sie die erste Seite
Wortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
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Kundenrezensionen
This case history is filled with the kind of common sense wisdom that almost all companies and business leaders lack, including the best-known celebrity CEOs. Accounting rules don't require us to look at environmental damage so most companies don't think about the harm they cause in this regard. Yet if we don't do what we can to do less environmental harm, what's the point of having money in a spoiled world?
Most people don't really want to run or work in businesses full time. They would rather be doing something they enjoy more. Mr. Chouinard's approach to Management by Absence and letting his people use flex-time to go surfing when conditions are good examples of how such flexibility can be created in a successful enterprise.
Most importantly, Mr. Chouinard is a good example . . . a model leader. That's true because, in part, he wants to set a good example . . . something most business leaders don't care about today. They just want to make money.
A hundred years from now, people will be reading this book as a model of doing the right thing . . . long after everyone has forgotten the names of the best selling business CEOs today. Get ahead of the curve by starting with this book.
Die Geschichte und der Wachstum von Patagonia an sich sind schon bemerkenswert. Dies wird im ersten Teil des Buches beschrieben. Danach geht der Autor auf die Unternehmensbereiche "product design, production, distribution, image, finance, human resource, management" und "environment" ein und erläutert die Grundsätze und Methoden die in diesen Bereichen bei Patagonia gelebt bzw. eingesetzt werden.
Ein sehr schönes Buch um über den eigenen Tellerrand hinaus zu schauen und Ideen und Ansätze aufzugreifen die zu (wenn auch z.T. kleinen) Verbesserungen im unternehmerischen Alltag führen.
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