The Laws of Simplicity
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From Publishers Weekly
In this breezy treatise, graphic designer and computer scientist Maeda proposes ten laws for simplifying complex systems in business and life-but mostly in product design. Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power, such as SHE: "Shrink, Hide, and Embody." The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex and self-referential concepts like the importance of context and the potential for failure in simplification (by the end of the book, Maeda is chiding himself for using too many acronyms). Combined with trust and emotional engagement (laws 7 and 8), Maeda demonstrates how complex systems can become downright lovable: Maeda recalls "the Tamagocchi craze of the late 1990s... showed that anyone could fall in love with a small electronic keychain," drawing a corollary to the almighty iPod (an iconic example referred to throughout). Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Pressestimmen
" Abstract recommends this book particularly to marketing people, product designers and technical writers." -- GetAbstract "FINALLY, a book about simplicity that is not too academic to read... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more." -- Susan Salter Reynolds, The LA Times "John Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." -- Bruce Nussbaum, BusinessWeek's blog "NussbaumOnDesign" "Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the "KISS principle." But it's advice that's often ignored, and MIT Professor John Maeda aims to change that... Designers and marketers will find Maeda's book both interesting and useful..." -- New York Post "Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice... A very humble, enlightened and caring human, John's written a little bible." -- Liz Farrelly, Crafts Magazine "Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice." -- Publishers Weekly "Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" -- David Smith, The Observer
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I watched the process whereby my daughters gleefully got their first email accounts. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
I watched the process whereby my daughters gleefully got their first email accounts. Lesen Sie die erste Seite
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7 von 8 Kunden fanden die folgende Rezension hilfreich:
1.0 von 5 Sternen
Superficial, bloated, rambling, pretentious, not worthwile,
Rezension bezieht sich auf: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) (Gebundene Ausgabe)
I have a lot of respect for John Maeda's work, but not for this one. This one is just superficial ramblings.It's actually a very good example how NOT to deal with the subject matter - the use of the completely meaningless acronyms is simply confusing and muddles the point. There are some very good books on simplicity in industrial design, and I guess most will be more worthwile than this. Maeda keeps coming back to the iPod to make some shallow remarks about who in his family understood the interface and who didn't. It would be much more interesting to look at how that design has evolved from the ideals of Dieter Rams of Braun, to Johnny Ive of Apple. Nothing like that happens here; inflated anecdotes replace what should have been insights, and where you expect a meaningful thought you find a limp joke. I learned nothing from this book. Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
9 von 11 Kunden fanden die folgende Rezension hilfreich:
1.0 von 5 Sternen
With all due respect to the author,
Von Alvaro APARICIO (Lausanne, Suisse) - Alle meine Rezensionen ansehen
Rezension bezieht sich auf: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) (Gebundene Ausgabe)
A book review might inform you about the book as well as about the reviewer. With this in mind, I take the risk. I did not like this book....at all! I find it dogmatic and a bit of an ex-post explanation of "why the shot could not be missed with the i-pod". Remains the possibility that I totally missed the point...
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4.0 von 5 Sternen
Other than expected,
Von
Rezension bezieht sich auf: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) (Gebundene Ausgabe)
I was visiting the MIT bookshop and saw a staple of these books. I regonized that John Maeda is a MIT professor, scanned the table of content and decided to buy the book. I did not know that Prof. Maeda is a designer and therefore I expected an engineer talking about system engineering for complex technical systems.I like the book title "Simplicity" instead of possible other titles for the same book like "Management of Complexity". I like the easy to read style of the book - a book about simplicity should not be too complex. I also like the auto-biographic components - the anecdotes of his live. I also like books which do not tell you how to solve your (complex) problems but let you think by your own and just trigger your own thoughts in your brain. The book is definitively no book which tells you how to do it, but animates your own creativity. It starts more concrete at the beginning and gets more and more abstract towards the end of the book. In Chapter "Law 9: Failure" the author criticises his own book and shows what is not perfect and could be improved. All in all a very unconventional book, completely different from what I was expecting, but nevertheless I liked to read it (and I liked my own thought during reading it). The book is more a piece of art than a book with classical content. If I had time for it, the book would animate me to write the engineering book which I expected when I bought it. I am sure you could write an excellent engineering book in the field of management of complexity with the same chapter titles: Law 1: Reduce Law 2: Organize Law 3: Time Law 4: Learn Law 5: Differences Law 6: Context Law 7: Emotion Law 8: Trust Law 9: Failure Law 10: The one (In this new engineering book, the chapters 7 and 8 would be the most difficult but maybe most interesting.) Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
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