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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life [Englisch] [Taschenbuch]

Jeff Walker
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5.0 von 5 Sternen Must read for anybody selling online 28. Juli 2014
Format:Taschenbuch|Verifizierter Kauf
I follow Jeff Walker for years. This book provides trmendous value not only with the text, but also with the related online case studues.
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0 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Tolles Buch 16. Juli 2014
Von Simon
Format:Kindle Edition|Verifizierter Kauf
Sehr interessanter Ansatz, die Welt aus einer anderen, interessanteren Perspektive zu betrachten und so dem alltäglichen Gedankenkarussel weniger Beachtung zu schenken ...
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Amazon.com: 4.6 von 5 Sternen  177 Rezensionen
163 von 180 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Strong book, very informative, but two things are missing 23. Juni 2014
Von Pascal Charel - Veröffentlicht auf Amazon.com
Format:Taschenbuch
"Launch" is a very informative yet pretty entertaining read aimed at small-business owners or starting-out entrepreneurs.

In this book, Jeff Walker does his best to describe why and how Mr. Everyman should start their online business with speed, creating a conversation in their market and gathering feedback and even pre-sales before your product is even created.

The book describes the "old school" way of starting a business incrementally - coming out with a product after 3 years working in secret in a basement, and expecting it to sell - as "Hope" marketing, and explains why this approach has failed time and time again.

What I liked about this book :
1. First off, the author seems to really know what he's talking about. It seems that every successful business author and trainer has learned from Jeff Walker's launch strategies and he uses a lot of case studies from them, and other students that are not in the "business" niche, to back up each chapter.
I have a strong aversion for untested theories, so I was glad to read page after page of actual step-by-step advice backed up with real-life examples. The author also provides "swipe copy" (tidbits and examples of email and sales scripts that you can use in your own product launch).

2. Speaking of providing additional content, this book also references a lot of additional free resources. From ranking the top software to use for your launch, to sharing case study videos, to extra "how-to" video modules, the author has clearly a goal of making this a complete, thorough course, and not just a book-form advertisement for his services (which is what I was most afraid of when getting my hands on this, because a lot of "Internet experts" tend to write their books as valueless sales letters for their other programs. "Launch" is not one of those and it's refreshing)
However these bonuses are not without a few problems (see below)

3. The structure of the book flows very fluidly, and I've often found myself thinking "yeah, but what if XYZ", only to have that question answered in the very next paragraph, page or chapter. It would almost make me think the author is reading my mind as we go - but the truth of the matter is, the content has been engineered to elicit those questions progressively and then answer them. To me, that's also an interesting thing with the launch process the author describes in Chapters 6 and 7: it is possible to create a conversation with your market, elicit their objections, and answer those objections elegantly, before trying to make the sale.

One other thing that I liked is, this is a very down-to-earth book. You won't feel that the author is talking down at you with a ton of marketing slang. Nor will this be the usual, "only numbers matter, get the sale at all costs" marketing book.
To the contrary, the case the author makes from the first to the last page of the book, is that you can both get a ton of sales, AND contribute a lot of value even to your non-buyers. And in the meanwhile, get a great fulfilling lifestyle. While I did find the tactics and tricks of a Product Launch (Chapters 6 through 10) mind-boggling, for me the actual climax of the book was Chapter 13 - the one about the life you can build from those launches, culminating with the story of the French guy that built his business to allow him to dance around the world with his girlfriend.
(I just googled him until I found the amazing YouTube video of that trip, and played it on loop on my computer for a while)

So that's what I enjoyed: getting down-to-earth how-to information from a qualified expert, and most of all being inspired to use it.

What I didn't like:
1. As I said, the book includes lots of reference links to additional content. A few of those links don't work (two of the pages I've visited had a "coming soon" message). Although there's already a lot to get from the book itself, I hope the author will fix these pages soon. I'd prefer seeing no reference links, rather than having the frustration of some of those links working and some not.

2. The book doesn't really explain the dynamics of maximizing customer value when a buyer is in the door. Sure, this "Product Launch" method that the author describes in detail can get you a lot of sales in a rapid fashion. But I believe that it is also important to make sure that each sale is as profitable as can be - and for that you need upsells and downsells, and continuity programs, attached to the selling process. That's the one thing missing from the book content in my opinion.

For those two reasons, I'm giving a 3-star review instead of 5.

Disclaimer: I got my hands on this book from a friend that had a pre-release review copy. It is possible that the missing elements I'm mentioning have been fixed in the final version (it's probably a testament to my overall positive opinion on this book, that I just bought an additional copy for myself.)

Who should buy this book :
If you're an entrepreneur, and you're starting out and looking for a solid, simple marketing plan to get your first customers in a door fast, then this book is for you. I would also believe that for an established company, this book might be the best investment ever since you would already have a list of prospective buyers available to experiment with - and the techniques within this book would help you gather feedback and engage your buyer base before putting your next product on the market.

Who should NOT buy this book :
If you're looking for a "business opportunity" and do not know yet what business you want to be in or what expertise you could package and sell, then I would advise against reading this book right now. It's probably too early for you and it would get you even more confused. In my opinion, "Launch!" is a book written for someone who already knows which market they are in and what result they want to sell to that market. If your business idea isn't very precise yet, I'd rather recommend other books like Chris Guillebeau's "The $100 Startup" - get inspired with those first, and then come back to "Launch" to get the strategies and tactics to get customers in the door.
81 von 88 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Launch is the Must Have book for both budding entrepreneurs and seasoned business people! 19. Juni 2014
Von Anne P. Mitchell - Veröffentlicht auf Amazon.com
Format:Taschenbuch
First, let me qualify myself: I have been an entrepeneur and business person for more than 20 years. I was a reader for and mentioned in Guy Kawasaki's "Art of the Start". My point is, I know a thing or two about launching and bringing a business to fruition, and making a successful go of it.

In my opinion, Jeff Walker's "Launch" is right up there with Kawasaki's "Art of the Start" as a must-have "how to" business book. In fact, for anybody starting or rebooting a business - especially an online business - those two books, together, will give any motivated entrepreneur or businessperson all the information and foundation they need. Launch in particular is *the* book for someone looking to start or grow an online business.

And here's the thing - Walker doesn't just talk the talk - he has clearly walked the walk. And he leads you through how to create a successful launch, step-by-step. And he's not just some man behind the curtain - the book points out that you can find him - and access free resources - at his websites.

Old school marketers and business people often don't get that the Internet is a different beast. There is an entirely separate "Internet economy", and the business dynamics on the Internet are different. In short, how to successfully conduct business on the Internet is different. Walker explains how to do this in Launch.

If you are an Internet business person, or want to to be, then you should get and *read* Launch - now.
34 von 37 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Great insights into launching products and services, both online and off. 24. Juni 2014
Von Mike L Murphy - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I've invested in Jeff's online training program, Product Launch Formula. It's a great resource and inspired me to become an entrepreneur.

I was a little skeptical to buy this book, because most marketers sell their sales letter as a book. You pay for the book and realize it's all a scheme to get you to buy the author's products and services. These types of books are thin on content.

Jeff has taken the opposite approach.

He wrote a dense book that never mentions his higher priced program. He really lays down how to do a launch and provides enough case studies and 'how-to' to make this book a no-brainer if you're a marketer. Within internet marketing circles Jeff is a legend and known for being honest and providing value.

My only complaint with the book is that there's no checklist or links to a checklist for conducting your own launch. The book gives you all the info you'd need to do that, but it would have been cool to have one already done. Maybe in the next edition?
34 von 38 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen An authentic and effective Internet Marketing approach 24. Juni 2014
Von Bill O'Hanlon - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
I have been investigating Internet Marketing approaches for many years. Most of the experts in this area come across as greedy or braggy (here are my new Maseratis and my three new homes). Jeff Walker still lives in the home he first bought years ago and has a genuineness and humility that is rare in this topic area.

But more than that, this approach makes sense. He tells me how to stop living in hope with my marketing and actually get my prospects and customers to let me know what I could do to help and serve them.

And he lays out a formula for creating a powerful sequence of marketing and releasing new products (the Product Launch Formula) that makes so much sense (and works).

Here's the other thing: Jeff doesn't hold anything back. He doesn't give you a small taste of what he has worked out and then tell you "stayed tuned for more and it will cost you." He pulls back the curtain on the whole thing.

Buy this book and, if you use and master this formula, your life and business can change. Mine did. I now have more than enough time and money after implementing this formula. I have been waiting for the book I can give or recommend to my friends and colleagues and here it is. If you only read one book about Internet Marketing (or marketing in general), this is it.
22 von 26 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Wow ... Jeff Walker delivers insights and ideas to help entrepreneurs leverage their expertise and connect with their clients. 20. Juni 2014
Von Lee Richter - Veröffentlicht auf Amazon.com
Format:Taschenbuch
As an entrepreneur, I am always looking for ways to enhance my customer's experience. When we share our passion and expertise with our clients, they do more business with us and they recommend us to their friends. That is ideal.

Jeff Walker is known as the internet marketing genius ... and through this book, I got to know him and I was able to learn why he is so successful. In his transparency, I learned it was not always easy.

He highlights insights and learning lessons that are useful for me when building internet campaigns. In addition, he shares resources that will help me implement. Now, I am inspired to launch my ideas into action so I can connect with my customers and add more value to our relationship. I think this book is an interesting read and it is valuable to any entrepreneur who wants to have a formula to a successful launch.
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