Walsh does not advocate tossing your AP Stylebook, but he does encourage using your head and not blindly adhering to formal rules. "A finely tuned ear is at least as important as formal grammar," he says, "and that's not something you can acquire by memorizing a stylebook." What about companies that use punctuation in their logos? Walsh cautions against confusing a logo with a name. You wouldn't use "Tech Stock Surge Boosts Yahoo!" as a headline unless you wrote for a very excitable newspaper. And then there's arbitrary capitalization. "The dot-com era has leveled a wall that Adidas and K.D. Lang and Thirtysomething had already cracked," says Walsh, "and suddenly writers and editors faced with a name are asking, "Is that capitalized?"--a question that's about as appropriate as asking a 5-year-old, 'Do you want that Coke with or without rum?'"
The first half of Lapsing Into a Comma zips along, making you think about the intricacies of grammar and editing--all while trying not to choke on laughter. The second half is Walsh's personally crafted style guide. Remember--Roommate: Two m's, unless you ate a room or mated with a roo. --Dana Van Nest
Call it "grammar" if you like, but using words and punctuation marks correctly is more about common sense than it is about memorizing dusty old textbooks. Using real-world examples, not English-teacher-speak, I stand firm on some usage chestnuts (never use "which" when you mean "that") but knock down others (such as "never split infinitives") in this up-to-date, pop-culture-filled guide to modern American usage. You'll laugh, you'll learn -- not bad for $14.95.