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This book is intruiging and at times disturbing. The study of propoganda is mind expanding and illistrative of the dark side of humanity. Think of it as a How-To manual to create a Orwellian 1984-like society.
I can't recommend this book more strongly. It will alter the way you think and relate to your own thoughts. Read this book.
Sometimes you find real gems in bookstores -- this one I wanted I had read ten years earlier - it would have saved me some popular misunderstandings about language, and probably some embarassing situations which I could have turned into successes. Why don't they tell kids in school more about language? Since reading the book I have started to do so.
Highly recommended!
Senator Hayakawa's main point is that, since it is language we humans use in order to think, and since language has such an extraordinary power to influence others and ourselves, we should pay heed to how we use it and how we interpret it.
In *Language in Thought and Action* Hayakawa discusses ways of better understanding language, and therefore thought, and therefore action, including the use of the "operational definition" and the need to recognize different levels of abstraction.
His essay comparing literature and advertising is, all by itself, worth the price of the book. You'll never again be so smug about your pronouncements or those of others after reading about two-valued logic versus the multi-valued orientation. You'll learn why the words, "Tell me more" can make a difference to you.
I like this book so much I decided to mail several copies to people I know as surprise gifts, along with a letter explaining my enthusiasm for it.
If you use language, if you think, if you act, you should read this book.
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