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Killer Analytics: Top 20 Metrics Missing from your Balance Sheet (Wiley and SAS Business Series) [Kindle Edition]

Mark Graham Brown

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Learn the secrets to using analytics to grow your business

Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements.

  • Shows organizations how to use analytics to measure key elements of business performance not traditionally measured
  • Introduces 20 new metrics that drive competitive advantage
  • Reveals how to measure social networking, sustainability, innovation, culture, and more

Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.


Today's companies are drowning in data while thirsting for insights. Being able to detect little problems or challenges-morale, innovation, sustainability-before they escalate into bigger ones is a key requirement for managing organizational performance and success. Killer Analytics goes beyond the oversimplified formulas and lagging singular metrics and digs deeper into analytics to provide you with real business insights to help you make informed decisions.
Sharing his thirty years of experience helping companies improve their performance, author Mark Graham Brown helps you identify and address the root cause for missing your financial targets-including dissatisfied customers, unhappy employees, external factors, poor performing suppliers, legal/regulatory issues, or failure to bring in quality new customers.
Featuring twenty metric indices that help you measure components of business performance that traditionally are not measured, Killer Analytics helps you identify and address the weak links in your organization, including:
* Innovation
* Supply Chain
* Project Management
* Risk
* Opportunity Management
* Sustainability Index
* Customer/Stakeholder Analytics
* Outcomes
* Customer Engagement and Rage
* Social Network Index
* Corporate Citizenship
* Human Capital
* Workforce Happiness
In Killer Analytics, you'll discover powerful new ways of combining individual metrics-qualitative and quantitative, past, present, and future-into indices and analytics approaches that generate more intelligent insights. For each analytics approach, Brown provides a list of questions for you to answer, providing a starting point for choosing the right individual metrics and analytics to provide insights for your unique business challenges.
Each chapter explores why the measure is important, how it benefits your organization, and how to measure the factors that go into a recommended analytic. In each case, a generic model is presented of the index that will mostly need to be customized for your own organization.
Learn to diagnose your corporation's hidden land mines and develop strategic foresight and predictions for your company's future with the groundbreaking metrics found in Killer Analytics.


  • Format: Kindle Edition
  • Dateigröße: 977 KB
  • Seitenzahl der Print-Ausgabe: 289 Seiten
  • Verlag: Wiley; Auflage: 1 (12. September 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00F8I5LZS
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert

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Die hilfreichsten Kundenrezensionen auf (beta) 3.0 von 5 Sternen  2 Rezensionen
1.0 von 5 Sternen Theoritical Book 2. Juni 2014
Von Deepak Syal - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I thought the book will have lot of real-world examples and parameters on which you can actually measure different things.

It was totally waste of money and time.
5.0 von 5 Sternen A Must-Read for Performance Management 22. Januar 2014
Von Robin Williams - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Mr. Brown has done it again! His series of books on measurement and metrics is like a well-designed map shepherding the user to the ultimate goal of achieving the intelligently run and managed enterprise. This latest offering, Killer Analytics, is not for the faint-hearted when it comes to implementing fact-based management and accountability within an organization. While the use of analytics is becoming more common, the majority of businesses are still struggling with the basics when it comes to defining goals, coming up with ways to describe attributes of achievement (metrics/measures) and then establishing performance targets that are the bases of tactical plans. However, Mr. Brown’s presentation style does not presume many iterations of performance metrics to enable success with the metrics he suggests here. His examples facilitate a quick grasp of the material. All that is needed is the willingness to adopt management-by-fact and the tenacity to navigate the change process.

The way the material is organized makes it easy for the practitioner to quickly find the analytics that would most relate to his/her scenario. The introductory material provides a solid explanation of the approach to predictive analytics. This is followed by three major areas of analytics that represent the entire enterprise performance system: Operational, Customer and Stakeholder, and People. Within each category, the author suggests what types of organizations might be most interested in the specific analytic he proposes. Also provided is a list of questions each analytic is meant to answer. Included are some analytics that many have been struggling with: The Culture Index, The Service Excellence Index, and the Customer Engagement Index. These are areas a reader would expect to see addressed in this type of material. However, what this reader found most intriguing (and useful) were others that have not been as readily addressed elsewhere. Some examples include The Enterprise Excellence Index, The Opportunity Management Index, The Social Network Index, The Customer Rage Index and many more too numerous to mention here.

This book and the material contained herein will serve the needs of two audiences: the individuals who lead accountable, growth-oriented organizations and those who wish to do so. As someone who has been involved in the evolution of metrics from the inception of the balanced scorecard methodology to now big data implementation, Mr. Brown’s book will serve as a powerful resource to further understand the internal workings of effective enterprise management.
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