- Taschenbuch: 208 Seiten
- Verlag: Vintage; Auflage: Vintage Intl. (28. Juni 1994)
- Sprache: Englisch
- ISBN-10: 0679754334
- ISBN-13: 978-0679754336
- Größe und/oder Gewicht: 20,1 x 12,4 x 0,5 cm
- Durchschnittliche Kundenbewertung: 3.3 von 5 Sternen Alle Rezensionen anzeigen (13 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 149.932 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Karma Cola: Marketing the Mystic East
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Produktbeschreibungen
Pressestimmen
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review
Kurzbeschreibung
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.
In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.
Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.
Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
In diesem Buch
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Einleitungssatz
I went from one candle-lit barsati to another, chancing upon a hypodermic event here, a seance there, until I finally found the gentlemen who had invited me to visit. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
I went from one candle-lit barsati to another, chancing upon a hypodermic event here, a seance there, until I finally found the gentlemen who had invited me to visit. Lesen Sie die erste Seite
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Ms. Mehta is undoubtedly the best Indian author alive!
I dothink the person who wrote the two sentence review probably does not know the meaning of 'trash'. 'Trash' is the heaps and heaps of books that get published every year in the US and somehow make it to the NY Times best seller list just beacuse Oprah thinks it is a good book or because it can be made into a tv movie.
This book is a classic. Her use of the language is extra-ordinary. She touches on the most 'Indian' of values with a great sense of humor and almost trivialises them. She makes you really think about issues that matter and drove(still drive) thousands of Westerners to India. She has also done a great job of contrasting the Eastern and Western view of life, death and everything spiritual.
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Format:Taschenbuch
Humorous description of overseas visitors looking to India for spiritual enlightenment twenty years ago. I read this while visiting Pune, India, location of Bhagavan Shri Rajnish's ashram, which made it even more appropriate. Very entertaining & perceptive.
The book is not about India--it is about Western misperception of India.
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Format:Taschenbuch
This book is a must-read for those travelers bound for India, especially for those seeking enlightenment. I lived in Varanasi for a year, and I met many travelers who believed that India was some sort of textbook Hindu holy land. These people lived in their ideas, creating a shield around them that kept real India out. Karma Cola helps show that India isn't a book-ideal made up of gurus and yogis performing divine-inspired miracles on every street corner. It shows that India, like any other country, is made up of people: helpful people and crooks, prude people and perverts. If you go to India, don't go there to experience some sort of religious miracle. Go there to see real India and meet real Indians, and read this book before you go!
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Decent but nothing special
While Ms. Metha is an extremely talented writer I find it distracting to have to wade through her obvious attempts to describe every minute detail to the reader. Lesen Sie weiter...
Veröffentlicht am 21. Juni 2000 von Meredith Mani
This book is not good.
This book mocks europeans and americans who have earnestly gone to India to seek out "enlightenment" and an element of spirituality that they think is lacking in their... Lesen Sie weiter...
Am 5. Mai 2000 veröffentlicht
A 'scholarly' (not!) book
Nothing but trash! I can not believe that this stupid book is recommended reading by Lonely Planet!
Am 3. August 1999 veröffentlicht
Witty at times, cynical at others
Written so as to remind each of us that there's a sucker (or seeker) born every minute, Mehta's book shows us how easy it is to fool gullible Westerners looking for enlightenment,... Lesen Sie weiter...
Veröffentlicht am 30. Juli 1999 von Michael Washbrooke
Another thought
In addition to what I've already written, let me also state that the book is also a criticism of Indians who capitalize on westerners' need for spiritual fulfillment. Lesen Sie weiter...
Veröffentlicht am 13. Juli 1998 von balisera@aol.com
Not the usual view of India
Karma Cola is definitely required reading for any westerner interested in things Indian or perhaps contemplating hitting the Dharma trail. Lesen Sie weiter...
Veröffentlicht am 7. Februar 1998 von cathryn@gnosys.co.nz
Sucks!!!
Pardon me, but the author's ignorance is showing. The book has very little to do with reality and panders to every fear and stereotype in the mind of an Western audience. Lesen Sie weiter...
Veröffentlicht am 15. Dezember 1997 von venimadh@zonker.ecs.umass.edu
A look at the consequences of India's "spiritual draw".
An interesting look at what draws "spiritually starved" westerners to India and the consequential fallout. Lesen Sie weiter...
Am 1. Dezember 1997 veröffentlicht
An excellent book on the "other" perspective.
This is an excellent book for those who want to know what "sensible" South Asians think about the appropriation and manipulation of their culture. Lesen Sie weiter...
Am 1. Dezember 1997 veröffentlicht
A rather cranky view of westerners in India.
The author has some fun describing the follies and adventures of westerners in India, but falls into the "more Hindu than thou" mode a bit.
An interesting read.
An interesting read.
Veröffentlicht am 16. August 1997 von lookout@alaska.net
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