I think that these kinds of business parables sell well to a certain audience because the images are so easy to remember and are fun to visualize. It doesn't matter that they always seem to follow a the pattern of someone being out of control in some aspect of the business, their life, or whatever and they meet some mysterious stranger who gives them the KEY that solves their problem and gets their life back in order.
This story is about a man whose daughter comes to him with her life in disarray. She can't manage her work life, her family life, and her personal life. He talks with her about how going to the circus with her helped him with the same problem. We often refer to something in a crazy and disordered state as a three-ring circus. However, a circus is really a very ordered system of acts. This is often NOT true of our lives.
The title of the book refers to the situation when we are out of control. Trying to juggle elephants doesn't help anyone. You can't do it, the elephants aren't having any fun, and the audience isn't enjoying an act going nowhere. So, Victor, a ringmaster Mark (the dad) happens to meet guides him through the steps of becoming the ring master of his life and the three rings being Work, Family, and Self. The ideas presented are really quite good and the images are memorable. If you are already in complete control of your life, you probably don't need this book. However, most of us could use some time thinking about these issues and this is a pretty painless to entertaining way of considering what it takes to get the right acts on stage when.
A simple, helpful little book.
Reviewed by Craig Matteson, Ann Arbor, MI