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John Carter and the Gods of Hollywood

John Carter and the Gods of Hollywood [Kindle Edition]

Michael D. Sellers
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How did Disney's film become a calamity of historic proportions?  Michael Sellers, a Hollywood filmmaker himself, saw the disaster approaching and fought to save the project - but without success. In John Carter and the Gods of Hollywood, Sellers details every blunder and betrayal that led to the doom of the motion picture - and that left countless Hollywood careers in the wreckage.

JOHN CARTER AND THE GODS OF HOLLYWOOD examines every aspect of Andrew Stanton's adaptation and Disney's marketing campaign and seeks to answer the question: What went wrong?   It includes a history of Hollywood's 100 year effort to bring the film to the screen, and examines the global fan movement spawned by the film.
 Version 2.0 is now available as of February 23, 2013

Über den Autor und weitere Mitwirkende

Michael D. Sellers grew up as an “Army Brat” living in various cities in the U.S. and abroad, including Stuttgart, Germany where he discovered Edgar Rice Burroughs as a twelve year old. He was a Magna Cum Laude graduate of the University of Delaware in 1975, where he was a Rhodes Scholarship and Danforth Fellowship finalist. He went on to New York University Graduate Film School, then spent 10 years serving as an operations officer for the Central Intelligence Agency, serving in Warsaw (1980), Ethiopia (1981-83), Moscow (1984-86), and the Philippines (1986-90). His work as a CIA officer specializing in Soviet operations has been cited in non-fiction books that include The Main Enemy by Milt Beardon and James Risen; Inside the CIA and Moscow Station by Ron Kessler, and The Spy Who Got Away by David Wise. He was awarded the Intelligence Commendation Medal for service in support of President Corazon Aquino during a violent coup attempt in the Philippines in December 1989. He returned to private life in 1990 and since then has worked as a writer, film-maker, and film distribution executive. His films have been selected for more than 100 film festivals and have won multiple awards. Two films released in 2007 and 2010 and financed via a telemarketing organization retained by Sellers in 2007 came under investigation by the Justice Department for fundraising violations. In 2011 Sellers accepted full responsibility in this matter. For more details about Michael D. Sellers visit, and his blogs: and He is married to Lorena Llevado Sellers and has four grown children, Patrick, Pilar, Kaitlyn, and Michelle.


  • Format: Kindle Edition
  • Dateigröße: 693 KB
  • Seitenzahl der Print-Ausgabe: 370 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verlag: Universal Media; Auflage: 3.0 (28. November 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00AFCZ1S4
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: #150.449 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Werber? Filmemacher? Unbedingt lesen! 4. April 2013
Format:Kindle Edition
Wer sich für Kommunikation, für kreative Arbeit, fürs Filmemachen oder für das System Hollywood interessiert, muss das gelesen haben: einer der teuersten Filme aller Zeiten nach einem Stoff, der Generationen fasziniert hat, wird durch unfassbare Fehlentscheidungen in Marketing und Werbung, durch selbstherrliche Studiobosse und inkompetente Werbe"fachleute" so ruiniert, dass er nach wenigen Wochen für immer aus dem Programm genommen und als DVD verheizt. Sellers, dem das sowohl als Filmemacher wie als Burroughs-Fan wohl echt weh getan hat, macht sich die Mühe, das akribisch und detailgenau aufzulisten und darzustellen. Liest sich teilweise wie ein Krimi und teilweise wie Laurel und Hardy: Der Film sollte ursprünglich "John Carter and the Princess of Mars" heißen... bis ein Studioboss bemerkte: "Mars hatten wir schon mal in einem Titel, hat nicht funktioniert". Und schon hieß der Megablockbuster ganz schlicht "John Carter". Derp. Oder die Facebook-Seite, die in sechs Monaten fünf Posts hatte... oder der erste Trailer, der eine Szene zeigte, die es 1:1 so schon mal in einem Star-Wars-Film gegeben hatte... und so weiter, und so weiter. Für Fachleute: "Heaven's Gate" war ja schon nicht schlecht, aber das schlägt echt alles. Unbedingt lesenswert!
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5.0 von 5 Sternen Sehr gut 3. Mai 2013
Format:Kindle Edition|Von Amazon bestätigter Kauf
Endlich hat mal jemand nieder geschrieben, was so viele Leute denken ! Wenn Ihr wissen wollt, warum Filme mal weniger und mal mehr Erfolg hatten, dann lest dieses Buch. Echt genial.
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Die hilfreichsten Kundenrezensionen auf (beta) 4.1 von 5 Sternen  165 Rezensionen
104 von 109 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A story worthy of Edgar Rice Burroughs himself 2. Dezember 2012
Von R. Barry - Veröffentlicht auf
Format:Taschenbuch|Von Amazon bestätigter Kauf
Michael Sellers has taken a story worthy of Edgar Rice Burroughs himself and told it with style, skill, fairness, thoroughness - and great affection for the original material. He narrates the gripping saga of the 100-year-old novel's long march to the big screen, during which time much of Burroughs' creative genius was 'strip-mined' by such later icons as Lucas and Cameron. Along the way Sellers treats the reader to an insider's view of today's 'gods of Hollywood,' who are not the autocratic and capricious moguls of a bygone era but equally aggressive, corporate warriors navigating the narrow straits between ever-adjusting, long-term, strategic visions and those pesky, quarterly earnings reports. In this world, cinematic artistry becomes a consumer product; and even a $250-million tentpole film can be sacrificed on the altar of an executive coup or the next acquisition.

In true Burroughs style, this timely tale ends with its own, real-life cliffhanger: will the concluding installments of the Burroughs/Stanton trilogy ever see the light of day, or, more to the point, the warm, inviting light of an IMAX theater? Against all odds, Sellers shows how that just might happen.
74 von 79 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A must-read 10. Dezember 2012
Von Pascalahad - Veröffentlicht auf
Until John Carter I was hardly aware of the impact marketing had on the overall box office career of a movie. I thought, naively, that the final product spoke for itself, and that movies found their audiences no matter what. It turned out I was far from the truth. It's not that John Carter is a perfect movie. If you ask me, I think The Avengers is a more perfect movie. But John Carter is more than a perfect movie in a way, because it's a touching one. It grew on me since I first saw it in the theater, in a way no other movie ever did. It turns out I was not alone in that state of mind, the movie drew spontaneously a fan base like few others in history (and among those fans, professionals that worked on John Carter!). And it still grows today.

The book written by Michael D. Sellers is also touching in a unique way. It is both a love letter to Edgar Rice Burroughs' novel (which I dearly love also), and a journalistic approach to the way Disney handled its own movie, objective when it needs to be (and not afraid of sentences like "we don't know what happened exactly"), also subjective when it needs to. From his unique perspective as both a fan and a filmmaker in his own right, he has somewhat the best position to develop a well-informed point of view, with no stone unturned as far as I can tell.

But my favorite chapter is perhaps the smallest one: "What Would Walt Disney Think?". Indeed. When a company fails to live on its creative roots and only grows by acquisition of outside properties, while neglecting, by intent or most probably incompetence, its own, you wonder how the original spirit of its creator was perverted along the way. My sincere hope is that someone at the higher levels at Disney takes notice, and sees the reasoning behind the development of sequels.

This book is a passionate must-read, for fans but also for anyone interested in modern movie marketing techniques.
78 von 84 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Been waiting for this book to come out! 29. November 2012
Von Jan Austin - Veröffentlicht auf
Finally we are able to read and know what happened with the marketing (or lack there of) of the Disney film, John Carter (of Mars). As someone who is a huge fan of John Carter and thought it a brilliant, well cast and directed film,I am so disappointed regarding the lack of marketing and attention this film was initially given and the politics that played a part in why this happened. Now we are able to read about why this film was doomed from the start. As someone who interacts with thousands of John Carter fans, it is amazing and wonderful to hear how much people love this film who never saw it in the theater, but have discovered it now on DVD. Of course there is always the disappointment from them that they wished they had not listened to Disney and critics alike, and had seen the film on the big screen. It was a pleasure to be able to read this and understand just what happened and why so many people ended up unaware of not only what this film was about, but why that happened. Thankfully, I didn't listen to critics or Disney. I did get to see it on the big screen! And I wasn't disappointed a bit. I fell in-love with a wonderful movie and would love to see and support a sequel. Thank you Michael D. Sellers for The Gods Of Hollywood. I highly recommend this book and definitely give it the 5-star rating it deserves.
44 von 48 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Interesting, Informative, and Never Boring! 5. Dezember 2012
Von ZadNostrom - Veröffentlicht auf
Format:Taschenbuch|Von Amazon bestätigter Kauf
I downloaded the book on my Kindle just a few days ago and I loved it. It is very informative and really helped me understand the situation that surrounded the (unfortunate) failure of the movie. The author keeps the information coming at a steady pace but it is never overwhelming and never boring. He is concise and the book never gets so bogged down in minutia that you lose interest. I would highly recommend this book for fans of ERB and the movie as well as people who are just interested in movies in general.
43 von 47 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great book on John Carter and a Hopeful Disney Sequel 18. Januar 2013
Von Philip Marland - Veröffentlicht auf
Great great read !!! This book tells it like it is and beautifully documents the bad decision making of Disney executives in the marketing of this movie - I was pleasantly surprised at how this author writes or rather tells a story in a manner that captivates and exposes the hidden details of a studio with interesting clarity - I can't over emphasize how good of a writer Sellers is which I didn't expect at all given the documentary subject I thought was about a movie and a movie studio - the history of these novels and the author Edgar Rice Burroughs is worth the read by itself - the research put into the in depth look about Disney makes this book fascinating to read - it is almost impossible to put it down - I have read many books by the great authors such as Raymond Chandler, Jules Verne, James Fennimore Cooper and I have to say the writing style of Sellers is a gift - Sellers is a great documentary writer who puts insight and feeling into the subject - this is simply refreshing to read - a great book and a fascinating read !

As a side note I find it very odd that fans should proclaim this a great movie and spent a quarter of a billion dollars of their own money to date to watch it in various formats but the snobs who prefer a movie about chainsaw hacking and failed relationships sniffed their pious noses at this well done movie

I would hope Disney has the good sense to make a sequel to John Carter and this time consult with people like the writer of this book about titles and marketing strategy and timing - there already is a huge fan base waiting for it to happen with money in hand !!!

Bring on the popcorn !!!
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