- Taschenbuch: 128 Seiten
- Verlag: Princeton Architectural Press (1. Dezember 1997)
- Sprache: Englisch
- ISBN-10: 1568980841
- ISBN-13: 978-1568980843
- Größe und/oder Gewicht: 24,2 x 24,1 x 1,3 cm
- Amazon Bestseller-Rang: Nr. 1.922.265 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Jan Tschichold's design breakthroughs in typography were two fold. He was the first typographer to apply the aesthetics, in his day, of the Bauhaus to ordinary, day-to-day printing. Secondly, his great flexibility of vision allowed him to relinquish those design principles of asymmetry and articulate a wider vision after his exile from Nazi Germany. The Bauhaus had a tendency, after all, to use type as an element of abstract art, and Tschichold would never be swayed from his conviction that typographical design must serve communication. He would incorporate the dash and elegance of Bauhaus form, but never sacrifice legibility for flair. Function, in his case, would always follow form. His aesthetic, however, was indelible. With his early training in lettering and calligraphy, Tschichold "... became the first to offer a coherent philosophy of design by which all typographic problems ... could be tackled in ways that were rational, suited to modern production techniques, and aesthetically satisfying."
Jan Tschichold: A Life in Typography offers both the design student and the experienced designer such enlightened summaries, placing the typographer's vision firmly in the rich cultural context of his times. In his concise biography Ruari McLean, the world's leading Tschichold scholar, offers an interpretation of the significant design innovations, with analyses of Tschichold's writings, theories and manifestos. A substantial as well as a handsome volume, enriched with annotated illustrations of Tschichold's work, and including the now famous series of film posters for Munich's Phoebus-Palast Cinema, Jan Tschichold is as satisfying to the eye as any of Tschichold's clean, lean designs.
Kurzbeschreibung
German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin's entire series of paperback novels just after World War II. Any graphic designer practicing today owes a debt to Tschichold's innovation.
Jan Tschichold: A Life in Typography offers a concise biography of Tschichold, accompanied by numerous examples of his vast body of work. It serves as an introduction to Tschichold for those who are unfamiliar with his influential style, yet for the experienced designer it is an excellent collection of the wide range of his designs. Ruari McLean's books on graphic design include Modern Book Design (1958) and Typographers on Type (1995). He is also the translator of Tschichold's The New Typography and the author of various books on Tschichold's work.
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It's great....but...
5. Oktober 2000
Format:Taschenbuch
First the good. "Life in Typography" is a beautifully illustrated paperback containing gorgeous, intriguing scans of pages and illustrations from the work of typographer/illustrator Jan Tschichold. Fortunately, a number of reprints in the book are reprinted actual size, to give the viewer a distinctly real vantage point into what the originals actually looked like. So unless you've got the cash to buy out-of-print books, this is by far the most sane route. And it's not too expensive either.
But the only problem I had with the book is that I wanted to learn more about the artist himself. Tschichold's bold, at times abbrasive tone comes out in his pen sketched notes on a number of reprints and in-house drafts, leading the reader to believe he was probably one obnoxious, colorful, temperamental character. Instead, "A Life in Typography" sheds little light on the 'life' of Tschichold, and focuses instead on images with little explanation.
Were there no interviews with Tschichold that could have been reprinted? A larger window into his persona would have really helped understand his persistance and drive for typographic perfection.
But of everything reprinted in the book, quite possibly the most stirring, worthy part is a four page reprint of "Composition Rules" written by Tschichold and distributed to employees of the Penguin Book company. It's forceful, blunt, and essential reading for anyone involved in typesetting. He explains in detail how to treat capitals, italics, paragraph indents and punctuation marks. His thoughts and opinions about typography leap off the page.
So if you need a quick reference of his work, or are someone who just discovered the name Tschichold, this is a must have for your design library.
Two typographic icons
18. August 2006
Format:Taschenbuch
The late Ruary McLean has deligted the world of typography with many seminal books on the subject. "Jan Tschichold: a life in typography" is but one good example of his prodigious output. McLean uses his personal acquaintance with Tschichold to good effect in a delightful essay about this important 20th century type designer. The essay evaluates the work of this controversial figure who started as a convential designer, espoused a radical change, and then reverted to a more classical view of typography. The book contains many examples of Tschichold's work from all three stages of his development. An excellent reference.
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