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It's Not Rocket Science: And Other Irritating Modern Cliches
 
 
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It's Not Rocket Science: And Other Irritating Modern Cliches [Englisch] [Taschenbuch]

Clive Whichelow , Hugh Murray

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Clive Whichelow
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Kurzbeschreibung

Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked' by all this you may be told to 'get a life', 'chill out' or 'whatever'. It's Not Rocket Science sifts through all aspects of modern life to find the most prevalent, ubiquitous and downright irritating cliches of our age. This high-octane, caffeine-fuelled, dictionary of cliches highlights the freshly-hackneyed phrases we're being subjected to 24/7. So how good is that? And what's not to like?

Synopsis

In the last thirty years new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked' by all this you may be told to 'get a life', 'chill out' or 'whatever'.It's Not Rocket Science sifts through all aspects of modern life to find the most prevalent, ubiquitous and downright irritating cliches of our age. This high-octane, caffeine-fuelled, dictionary of cliches highlights the freshly-hackneyed phrases we're being subjected to 24/7.So how good is that? And what's not to like?

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This is a delightful book 23. August 2011
Von rlweaverii - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Book review by Richard L. Weaver II, Ph.D.

I found this book delightful, not just because of the cliches the authors have found and explained, but because it was written by two British authors. For me, this added a unique dimension for in every case, I was interested to see how many of our common phrases had survived the trip overseas. That is, I wanted to see how they were defined by non-Americans.

The authors cover a range of cliches: general, media, entertainment, commercial, business, political, and social. I think young people today are those who might benefit most from reading such a book as this. What I found in my more than twenty years of teaching public communication was simply that when I pointed out a phrase to a student and labeled it a cliche, he or she was totally unaware that it was. They simply did not have the background or experience to know it. (That generalization was not true of all students, of course.)

Another group of people who might benefit from reading this is those who write greeting cards. Can you imagine it? There are already so many cards so full of cliches that we don't need any more, that is true; however, when a slacker writer is looking for content for the blank screen in front of him or her, this book can certainly supply the missing "content." There is so much here to fill so many more cards with oh so many more "wonderful" cliches. (They appeal to the masses!)

What I found to be a challenging and rather interesting exercise when I read this book was improving on the authors' explanations. It wasn't the fact that "I know better than they do," but, coming from an American perspective (rather than a British one), many of the cliches could have benefited from a better (more U.S. friendly) definition (not all of them, of course).

I have always spelled "DOH!" (the "self-flagellating expression of dismay") as "DUH!" although, I admit, I seldom use the expression in my writing.

"Gobsmacked," meaning surprised, is a cliche with which I was totally unfamiliar, but it originated in Liverpool, UK, and that may be a good reason.

I loved the expression "Happy-clappy" to describe modern church services. I had never heard that one either. "Utilise" (meaning use) is another word I have never heard before.

Of the other cliches in the book, I have to say I have some familiarity with all of them. I thought some of the explanations/definitions were a bit weak, but making up for their weakness was the authors' use of humor, which was delightful.
Stocking Filler Material 13. Januar 2011
Von Spider Monkey - Veröffentlicht auf Amazon.com
Format:Taschenbuch
`It's Not Rocket Science and Other Irritating Modern Clichés', as the titles suggest, is a book looking at various clichés and where they come from, as well as having some of their own humorous interpretations of alterative meanings. It is divided into chapters covering clichés related to general, media, entertainment, commercial, business, political and social and each section is in alphabetical order. Some entries are genuinely interesting and other will raise a wry smile, but this isn't full on belly holding humour and this is best to dip into at odd moments. Maybe when you are spending the odd ten minutes in the bathroom as this is definitely toilet side reading. This is light hearted and easy to read and although its not great, it is a worthy addition to the pulp humour genre. It's a stocking filler and not much more.

Feel free to check out my blog which can be found on my profile page.
Good, but at the end of the day, not great 19. August 2010
Von Gary S. Shogren - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I'd expected more chuckles. The editors did locate a number of annoying phrasettes, but many of their commentaries were obvious, along the lines of "now, isn't that silly?" or "who really would take this literally?"

Even if they skip the Intro, American readers will pick up early on that the writers are British. Some British cliches have not crossed the ocean; however, the greater surprise for me is that so many of them ARE transatlantic - blame it on movies and TV. For example, "going commando" as a cliche for a man going without underwear was created or circulated by "Friends", the editors believe. Still, it was fun to hear a few British ones which I plan to use before they become Americanized. "Happy-clappy" is my favorite, as in, "Oh, you know, it's that new kind of church with drums and guitars, real happy-clappy".

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